ORGANIZATIONAL LEARNING FROM THE PRODUCTION CHAIN OF TRANSPORT OF FREIGHT BY ROAD IN VALLE DEL CAUCA: VARIABLES OF SATISFACTION OF MEMBERS OF THE CANAL

  • Henry Alberto Mosquera Abadia
  • Carolina Bedoya Ospina
  • Ricardo Alonso Cardenas
  • Catherine Gomez Sierra

Abstract

This article !Jresents the organizational learning of the productive chain of transport of freight by road, in Valle del Cauca, through knowledge of the variables of satisfaction of their members. The variables of satisfaction or dissatisfaction, concepts developed by Churchill and Suprenant (1982), which argue that conceptually the satisfaction is the result of buying and resuitll1g of using, comparing the rewards and costs of the purchase with relation to the consequences to expected or anticipated by the purchaser. [n this case its present the variables of satisfaction of the productive chain transport of freight by road in Valle del Cauca, they were organized into five (5) groups as follows: Standardization and operational, Culturals, Economics and Technological Aspects. This chain is made up of the following links up to know: Freight Generator, Transport Enterprise or carrier (vehicle owner) and Final Costumer. For purposes of analysis especially were considered the two (2) first links up.

Downloads

Download data is not yet available.

Author Biographies

Henry Alberto Mosquera Abadia
Administrador de Empresas. Especialista en Mercadeo. Magister en Ciencias de la Organización MSC, Universidad del Valle. Doctor en Administración, Universidad de Sevilla, España. Profesor Tiempo Completo en el área de Mercadeo de la Facultad de Ciencias de la Administración, Universidad del Valle, Cali - Colombia
Carolina Bedoya Ospina
Estudiante de  la Universidad Santiago de Cali
Ricardo Alonso Cardenas
Estudiante de  la Universidad Santiago de Cali
Catherine Gomez Sierra
Estudiante de la Universidad Santiago de Cali
Published
2011-11-09
How to Cite
MOSQUERA ABADIA, Henry Alberto et al. ORGANIZATIONAL LEARNING FROM THE PRODUCTION CHAIN OF TRANSPORT OF FREIGHT BY ROAD IN VALLE DEL CAUCA: VARIABLES OF SATISFACTION OF MEMBERS OF THE CANAL. Cuadernos de Administración, [S.l.], v. 24, n. 40, p. 141-159, nov. 2011. ISSN 2256-5078. Available at: <http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/408>. Date accessed: 12 dec. 2017. doi: https://doi.org/10.25100/cdea.v24i40.408.
Section
Artículos

Keywords

organizational learning, post - purchase, attitude, repetition of the purchase, expectation, reward, loyalty, links up, productive chain.