Status of the Comercialize of Organic Fertilizer in the Sugamuxi Bocashi

  • Carlos Orlando Parra Penagos
  • Jenny Mairena Herrera Rodríguez

Abstract

This article is located in “marketing” and answers the question “what is the statusof the commercialization of Bocashi Organic fertilizer in Sugamuxi? To this end,theoretical support is in the development of the mix. We find in sequence conceptualdevelopment in marketing and fertilizer as such; in turn the results arising fromsurveys applied to three definite groups and finally the analysis where the question isanswered. The article concludes with a demonstration of wastage in this sector

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Author Biographies

Carlos Orlando Parra Penagos
Administrador de Empresas, Universidad Pedagógica y Tecnológica de Colombia. Magister en Recursos Humanos y Gestión del Conocimiento, Universidad Politécnica de Catalunya. Candidato a Magister en Administración, Universidad Nacional de Colombia. Docente Universidad Pedagógica y Tecnológica de Colombia. Investigador Grupo de  Investigación Management. Sogamoso, Boyacá, Colombia
Jenny Mairena Herrera Rodríguez
Estudiante Administración de Empresas, Universidad Pedagógica y Tecnológica de Colombia. Semillero de Investigación, Semillero SEGES, Grupo de Investigación Management. Sogamoso, Boyacá, Colombia
Published
2011-11-06
How to Cite
PARRA PENAGOS, Carlos Orlando; HERRERA RODRÍGUEZ, Jenny Mairena. Status of the Comercialize of Organic Fertilizer in the Sugamuxi Bocashi. Cuadernos de Administración, [S.l.], v. 25, n. 42, p. 141-154, nov. 2011. ISSN 2256-5078. Available at: <http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/419>. Date accessed: 22 mar. 2019. doi: https://doi.org/10.25100/cdea.v25i42.419.
Section
Artículos

Keywords

market research, organic fertilizer, commercialization, production