Main Article Content

Authors

The recent rise of the Shared Value (SV) concept justifies the debate about its possible conceptual developments. The objective of this article is to analyze the conceptual evolution of the SV showing its approaches from strategy, corporate social responsibility (CSR) and stakeholders. The methodology used for research consists of a systematic review of the literature, using as input for the classification of articles, the graphs theory and a bibliometric analysis through the Tree of Science (ToS) tool. The analysis focuses on the evolution of the concept of SV (start, development and trends) observing the maintenance of the original approaches and new trends in concept application. It is concluded that although the origin of the SV does not yet have a defined consensus, there are some coincident characteristics for its application, such as: creation of mutual value, integration of economic and social value and the generation of positive impacts on stakeholders.

Marcela Maestre-Matos, Universidad del Norte

Doctor in Administration (C), Universidad del Norte, Colombia. Industrial Engineer, Universidad del Magdalena, Colombia.

Andrea Paola Paez Cabas, Universidad del Norte

Young Researcher, Colciencias Program and Universidad del Norte, Barranquilla, Colombia. Indrustrial Engineer, Universidad del Magdalena, Colombia.

Jahir Enrique Lombana-Coy, Universidad del Norte

Associate Professor, School of Business, Universidad del Norte, Barranquilla, Colombia. Economist, Universidad del Rosario, Colombia, Doctor in Economics, University of Göttingen, Germany.

Maestre-Matos, M., Paez Cabas, A. P., & Lombana-Coy, J. E. (2020). Shared value: a bibliometric review of the literature from the approaches of strategy, corporate social responsibility and stakeholder. Cuadernos De Administración, 36(66), 172–186. https://doi.org/10.25100/cdea.v36i66.7764

Andersen, L. (2017). ‘Useful, usable and used’: Sustaining an Australian model of cross-faculty service learning by concentrating on shared value creation. Gateways: International Journal of Community Research and Engagement, 10, 58-77. https://doi.org/10.5130/ijcre.v10i0.5574

Barki, E., Comini, G., Cunliffe, A., Hart, S., & Rai, S. (2015). Social entrepreneurship and social business: retrospective and prospective research. Revista de Administração de Empresas, 55(4), 380-384. https://doi.org/10.1590/S0034-759020150402

Berning, A., & Venter, C. (2015). Sustainable supply chain engagement in a retail environment. Sustainability, 7(5), 6246-6263. https://doi.org/10.3390/su7056246

Biloslavo, R., Bagnoli, C., & Edgar, D. (2018). An eco-critical perspective on business models: The value triangle as an approach to closing the sustainability gap. Journal of Cleaner Production, 174, 746-762. https://doi.org/10.1016/j.jclepro.2017.10.281

Bode, C., & Singh, J. (2018). Taking a hit to save the world? E mployee participation in a corporate social initiative. Strategic Management Journal, 39(4), 1003-1030. http://dx.doi.org/10.2139/ssrn.2591360

Bowe, C., & van der Horst, D. (2015). Positive externalities, knowledge exchange and corporate farm extension services; a case study on creating shared value in a water scarce area. Ecosystem Services, 15, 1-10. https://doi.org/10.1016/j.ecoser.2015.05.009

Campos-Climent, V. & Sanchis-Palacio, J. (2017). The influence of knowledge absorptive capacity on shared value creation in social enterprises. Journal of Knowledge Management, 21 (5), 1163-1182. https://doi.org/10.1108/JKM-02-2017-0084

Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-4. https://doi.org/10.1016/0007-6813(91)90005-G

Castro-Martinez, M. P., & Jackson, P. R. (2015). Collaborative value co-creation in community sports trusts at football clubs. Corporate Governance, 15(2), 229-242. https://doi.org/10.1108/CG-05-2014-0066

Chailertpong, T., & Phimolsathien, T. (2018). Solving global problems: Waste to power while creating stakeholder shared value. Business and Economic Horizons, 14(1), 54-74. DOI: 10.15208/beh.2018.5

Clarkson, M. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review, 20(1), 92-117. DOI: 10.2307/258888

Clyde, P., & Karnani, A. (2015). Improving private sector impact on poverty alleviation: A cost-based taxonomy. California Management Review, 57(2), 20-35. https://doi.org/10.1525/cmr.2015.57.2.20

Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “creating shared value.” California Management Review, 56(2), 130-153. https://doi.org/10.1525/cmr.2014.56.2.130

Cvetkovich, G., & Winter, P. L. (2003). Trust and social representations of the management of threatened and endangered species. Environment and Behavior, 35(2), 286-307. https://doi.org/10.1177/0013916502250139

Davis, K. (1973). The case for and against business assumption of social responsibilities. Academy of Management Journal, 16(2), 312-322. https://doi.org/10.2307/255331

Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20(1), 65–91. DOI: 10.2307/258887

Dubois, C. L. Z., & Dubois, D. A. (2012). Expanding the vision of industrial–organizational psychology contributions to environmental sustainability. Industrial and Organizational Psychology, 5(4), 480-483. https://doi.org/10.1111/j.1754-9434.2012.01482.x

Dyck, B., & Silvestre, B. S. (2018). Enhancing socio-ecological value creation through sustainable innovation 2.0: Moving away from maximizing financial value capture. Journal of Cleaner Production, 171, 1593-1604. https://doi.org/10.1016/j.jclepro.2017.09.209

Euler, L. (1741). Inventio summae cuiusque seriei ex dato termino generali. Commentarii Academiae Scientiarum Petropolitanae, 8(1736), 9-22. https://scholarlycommons.pacific.edu/euler-works/47

Fearne, A., Garcia Martinez, M., & Dent, B. (2012). Dimensions of sustainable value chains: implications for value chain analysis. Supply Chain Management: An International Journal, 17(6), 575-581. https://doi.org/10.1108/13598541211269193

Fernández-Gámez, M. Á., Gutiérrez-Ruiz, A. M., Becerra-Vicario, R., & Ruiz-Palomo, D. (2019). The Effects of Creating Shared Value on the Hotel Performance. Sustainability, 11(6), 1784. https://doi.org/10.3390/su11061784

Flax, J., Bick, G., & Abratt, R. (2016). The perceptions of supplier-buyer relations and its affect on the corporate brand. Journal of Brand Management, 23(1), 22-37. https://doi.org/https://doi.org/10.1057/bm.2015.46

Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman. Retrieved from https://books.google.com.co/pg=PR5&ots=60gjD5S6SL&dq=Strategic%20Management%3A%20A%20Stakeholder%20l=es&pg=PR5#v=onepage&q=Strategic%20Management%3A%20A%20Stakeholder%20Approach&f=false

Freeman, R Edward, Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder theory: The state of the art. Cambridge, Reino Unido: Cambridge University Press. https://doi.org/10.5465/19416520.2010.495581

Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(122), 51-71. https://doi.org/10.1023/B:BUSI.0000039399.90587.34

Ghalwash, S., Tolba, A. and Ismail, A. (2017). What motivates social entrepreneurs to start social ventures? An exploratory study in the context of a developing economy. Social Enterprise Journal, 13(3), 268-298. https://doi.org/10.1108/SEJ-05-2016-0014

Hanssen, G. K. (2012). A longitudinal case study of an emerging software ecosystem: Implications for practice and theory. Journal of Systems and Software, 85(7), 1455-1466. https://doi.org/https://doi.org/10.1016/j.jss.2011.04.020

Harvey, B., & Bice, S. (2014). Social impact assessment, social development programmes and social licence to operate: tensions and contradictions in intent and practice in the extractive sector. Impact Assessment and Project Appraisal, 32(4), 327-335. https://doi.org/10.1080/14615517.2014.950123

Hingley, M. (2010). Networks in socially embedded local food supply: the case of retailer co-operatives. Journal of Business Market Management, 4(3), 111-128. https://doi.org/https://doi.org/10.1007/s12087-010-0036-2

Høvring, C. M. (2017). Caught in a communicative catch‐22? Translating the notion of CSR as shared value creation in a Danish CSR frontrunner. Business Ethics: A European Review, 26(4), 369-381. https://doi.org/10.1111/beer.12160

Hsiao, T.-Y., & Chuang, C.-M. (2016). Creating Shared Value Through Implementing Green Practices for Star Hotels. Asia Pacific Journal of Tourism Research, 21(6), 678-696. https://doi.org/10.1080/10941665.2015.1068194

Johnson, H. L. (1971). Business in contemporary society: Framework and issues. Michigan, USA: Wadsworth Pub. Co.

Jones, S., & Wright, C. (2018). Fashion or future: does creating shared value pay? Accounting & Finance, 58(4), 1111-1139. https://doi.org/10.1111/acfi.12243

Kraus, S., Burtscher, J., Vallaster, C., and Angerer, M. (2018). Sustainable entrepreneurship orientation: A reflection on status-quo research on factors facilitating responsible managerial practices. Sustainability, 10(2), 444. https://doi.org/10.3390/su10020444

Laasch, O. (2018). Beyond the purely commercial business model: Organizational value logics and the heterogeneity of sustainability business models. Long Range Planning, 51(1), 158-183. https://doi.org/10.1016/j.lrp.2017.09.002

Lankoski, L., & Smith, N. C. (2018). Alternative objective functions for firms. Organization & Environment, 31(3), 242-262. https://doi.org/10.1177/1086026617722883

Laudal, T. (2018). Measuring shared value in multinational corporations. Social Responsibility Journal, 14(4), 917-933. https://doi.org/10.1108/SRJ-08-2017-0169

Law, M. (2008). Customer referral management: the implications of social networks. The Service Industries Journal, 28(5), 669-683. https://doi.org/10.1080/02642060801988209

Lee, S. M., Olson, D. L., & Trimi, S. (2012). Co‐innovation: convergenomics, collaboration, and co‐creation for organizational values. Management Decision, 50(5), 817-831. https://doi.org/10.1108/00251741211227528

Lim, B. T. H., & Loosemore, M. (2017). How socially responsible is construction business in Australia and New Zealand? Procedia Engineering, 180, 531-540. https://doi.org/10.1016/j.proeng.2017.04.212

Lin, C.-P., Wang, Y.-J., Tsai, Y.-H., & Hsu, Y.-F. (2010). Perceived job effectiveness in coopetition: A survey of virtual teams within business organizations. Computers in Human Behavior, 26(6), 1598-1606. https://doi.org/10.1016/j.chb.2010.06.007

Liu, X., Jiang, T., & Ma, F. (2013). Collective dynamics in knowledge networks: Emerging trends analysis. Journal of Informetrics, 7(2), 425–438. https://doi.org/10.1016/j.joi.2013.01.003

Loosemore, M., & Lim, B. T. H. (2018). Mapping corporate social responsibility strategies in the construction and engineering industry. Construction Management and Economics, 36(2), 67-82. https://doi.org/10.1080/01446193.2017.1326616

Lu, X., Xie, X., & Xiong, J. (2015). Social trust and risk perception of genetically modified food in urban areas of China: the role of salient value similarity. Journal of Risk Research, 18(2), 199-214. https://doi.org/10.1080/13669877.2014.889195

Maillefert, M., & Robert, I. (2017). Nouveaux modèles économiques et création de valeur territoriale autour de l’économie circulaire, de l’économie de la fonctionnalité et de l’écologie industrielle. Revue DEconomie Regionale Urbaine, 5, 905-934. https://doi.org/10.3917/reru.175.0905

Markman, G. D., & Krause, D. (2016). Theory building surrounding sustainable supply chain management: Assessing what we know, exploring where to go. Journal of Supply Chain Management, 52(2), 3-10. https://doi.org/10.1111/jscm.12105

Méndez Pinzón, M., & Gomez Osorio, M. (2017). Factores incidentes para crear valor compartido en las Mipymes de Bogotá. https://doi.org/10.1016/j.sumneg.2017.10.003

Montabon, F., Pagell, M., & Wu, Z. (2016). Making sustainability sustainable. Journal of Supply Chain Management, 52(2), 11-27. https://doi.org/10.1111/jscm.12103

Morioka, S. N., Bolis, I., & de Carvalho, M. M. (2018). From an ideal dream towards reality analysis: Proposing Sustainable Value Exchange Matrix (SVEM) from systematic literature review on sustainable business models and face validation. Journal of Cleaner Production, 178, 76-88. https://doi.org/10.1016/j.jclepro.2017.12.078

Moura, A., Comini, G., & Teodosio, A. D. S. D. S. (2015). The international growth of a social business: a case study. Revista de Administração de Empresas, 55(4), 444-460. http://dx.doi.org/10.1590/S0034-759020150408

Mühlbacher, H., & Böbel, I. (2019). From zero-sum to win-win-Organisational conditions for successful shared value strategy implementation. European Management Journal, 37(3), 313-324. https://doi.org/10.1016/j.emj.2018.10.007

Muller, C., Vermeulen, W. J. V, & Glasbergen, P. (2012). Pushing or sharing as value‐driven strategies for societal change in global supply chains: two case studies in the British–South African fresh fruit supply chain. Business Strategy and the Environment, 21(2), 127-140. https://doi.org/10.1002/bse.719

Muñoz Martín, J. (2013). Ética empresarial, Responsabilidad Social Corporativa (RSC) y Creación de Valor Compartido (CVC). Revista de Globalización, Competitividad y Gobernabilidad, 7(3). https://doi.org/10.3232/GCG.2013.V7.N3.05

Närvänen, E., Gummesson, E., & Kuusela, H. (2014). The collective consumption network. Managing Service Quality, 24(6), 545-564. https://doi.org/10.1108/MSQ-08-2013-0159

Nielsen, A. E., & Thomsen, C. (2018). Reviewing corporate social responsibility communication: a legitimacy perspective. Corporate Communications: An International Journal, 23(4), 492-511. https://doi.org/10.1108/CCIJ-04-2018-0042

Nikolova, N., & Andersen, L. (2017). Creating shared value through service-learning in management education. Journal of Management Education, 41(5), 750-780. https://doi.org/10.1177/1052562917715883

Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56-68.

Porter, M., & Kramer, M. (2006). Strategy and society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92. https://doi.org/10.1287/mnsc.1090.1070

Porter, M. E., & Kramer, M. R. (2011). The big idea: Creating shared value. Retrieved from https://hbr.org/2011/01/the-big-idea-creating-shared-value

Porter, M., & Kramer, M. (2014). A response to Andrew Crane et al.’s. California Management Review, 56, 149-151. https://doi.org/10.1525/cmr.2014.56.2.130

Rezaee, Z. (2018). Supply chain management and business sustainability synergy: A theoretical and integrated perspective. Sustainability, 10(1), 275. http://dx.doi.org/10.2139/ssrn.3148737

Robledo Giraldo, S., Duque Méndez, N. D., & Zuluaga Giraldo, J. I. (2013). Difusión de productos a través de redes sociales: una revisión bibliográfica utilizando la teoría de grafos. Respuestas, 18(2), 28-42. https://doi.org/10.22463/0122820X.361

Roszkowska-Menkes, M. T. (2018). Integrating strategic CSR and open innovation. Towards a conceptual framework. Social Responsibility Journal, 14(4), 950-966. https://doi.org/10.1108/SRJ-07-2017-0127

Ruan, J. (2017). Ritual capital: A proposed concept from case studies of school selection in China. Asian Journal of Social Science, 45(3), 316–339. https://doi.org/10.1163/15685314-04503005

Schaefer, K., Corner, P. D., & Kearins, K. (2015). Social, environmental and sustainable entrepreneurship research: what is needed for sustainability-as-flourishing? Organization & Environment, 28(4), 394-413. https://doi.org/10.1177/1086026615621111

Shrivastava, P., & Kennelly, J. J. (2013). Sustainability and place-based enterprise. Organization & Environment, 26(1), 83-101. https://doi.org/10.1177/1086026612475068

Soundararajan, V., & Brown, J. A. (2016). Voluntary governance mechanisms in global supply chains: Beyond CSR to a stakeholder utility perspective. Journal of Business Ethics, 134(1), 83-102. https://doi.org/10.1007/s10551-014-2418-y

Stott, N., & Tracey, P. (2018). Organizing and innovating in poor places. Innovation, 20(1), 1-17. https://doi.org/10.1080/14479338.2017.1358093

Strand, R., & Freeman, R. E. (2015). Scandinavian cooperative advantage: The theory and practice of stakeholder engagement in Scandinavia. Journal of Business Ethics, 127(1), 65-85. http://dx.doi.org/10.1007/s10551-013-1953-2

Strand, R., Freeman, R. E., & Hockerts, K. (2015). Corporate social responsibility and sustainability in Scandinavia: An overview. Journal of Business Ethics, 127(1), 1-15. https://doi.org/10.1007/s10551-014-2224-6

Szmigin, I., & Rutherford, R. (2013). Shared value and the impartial spectator test. Journal of Business Ethics, 114(1), 171-182. https://doi.org/10.1007/s10551-012-1335-1

Tang, C. S. (2018). Socially responsible supply chains in emerging markets: Some research opportunities. Elsevier. https://doi.org/10.1016/j.jom.2018.01.002

Tate, W. L., & Bals, L. (2018). Achieving shared triple bottom line (TBL) value creation: toward a social resource-based view (SRBV) of the firm. Journal of Business Ethics, 152(3), 803-826. https://doi.org/10.1007/s10551-016-3344-y

Trevena, H., Kaldor, J. C., & Downs, S. M. (2015). ‘Sustainability does not quite get the attention it deserves’: synergies and tensions in the sustainability frames of Australian food policy actors. Public Health Nutrition, 18(13), 2323-2332. https://doi.org/10.1017/S136898001400295X

Uribe, D., Ortiz-Marcos, I., & Uruburu, Á. (2018). What Is Going on with Stakeholder Theory in Project Management Literature? A Symbiotic Relationship for Sustainability. Sustainability, 10(4), 1300. https://doi.org/10.3390/su10041300

Van Rekom, J., Go, F. M., & Calter, D. M. (2014). Communicating a company’s positive impact on society—Can plausible explanations secure authenticity? Journal of Business Research, 67(9), 1831-1838. https://doi.org/10.1016/j.jbusres.2013.12.006

Voltan, A., Hervieux, C., & Mills, A. (2017). Examining the win‐win proposition of shared value across contexts: Implications for future application. Business Ethics: A European Review, 26(4), 347-368. https://doi.org/10.1111/beer.12159

Wood, D. J. (1991). Corporate social performance revisited. Academy of Management Review, 16(4), 691–718. Retrieved from http://www.jstor.org/stable/258977

Wu, J.-J., & Tsang, A. S. L. (2008). Factors affecting members’ trust belief and behaviour intention in virtual communities. Behaviour & Information Technology, 27(2), 115-125. https://doi.org/10.1080/01449290600961910

Yang, S.-C., & Farn, C.-K. (2009). Social capital, behavioural control, and tacit knowledge sharing—A multi-informant design. International Journal of Information Management, 29(3), 210-218. https://doi.org/10.1016/j.ijinfomgt.2008.09.002

Zadek, S. (2005a). The Path to Corporate Responsibility. Harvard Business Review. https://doi.org/10.1007/978-3-540-70818-6_13

Zadek, S. (2005b). El camino hacia la reponsabilidad coporativa. Harvard Business Review, 83(8), 54-65. Recuperado de https://dialnet.unirioja.es/servlet/articulo?codigo=1420921

Zheng, Q., Luo, Y., & Maksimov, V. (2015). Achieving legitimacy through corporate social responsibility: The case of emerging economy firms. Journal of World Business, 50(3), 389-403. https://doi.org/10.1016/j.jwb.2014.05.001

Received 2019-04-13
Accepted 2020-04-06
Published 2020-04-06