Ruano-Arcos, L., Rodríguez-Orejuela, A., & Solís-Molina, M. (2020). Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid. Cuadernos De Administración, 36(67), 79–92. https://doi.org/10.25100/cdea.v36i67.8744