FARÍAS NAZEL, P. C. Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value. Cuadernos de Administración, [S. l.], v. 30, n. 51, p. 8–14, 2014. DOI: 10.25100/cdea.v30i51.38. Disponível em: https://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/38. Acesso em: 26 apr. 2024.