LOSADA-OTÁLORA, M.; SÁNCHEZ, I. D. The role of social media in the creation of brand experiences. Cuadernos de Administración, [S. l.], v. 34, n. 61, 2018. DOI: 10.25100/cdea.v34i61.6332. Disponível em: https://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/6332. Acesso em: 30 jun. 2022.