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International markets entry strategy determinants: an exploratory study in Peru

Fernando Robles, kety Lourdes Jauregui

Pages : 2-19 |
1019 | 398 | 31

DOI: https://doi.org/10.25100/cdea.v33i59.4485

Consequences of organizational learning in commercial business relationships

José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez

Pages : 139-152 |
360 | 49 | 162

DOI: https://doi.org/10.25100/cdea.v27i45.449

Service quality in Medellin hotels using perceptual maps
Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales

Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno

655 | 225 | 4

DOI: https://doi.org/10.25100/cdea.v34i60.5927

Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case

Nathalie Peña García

Pages : 15-24 |
604 | 66 | 190

DOI: https://doi.org/10.25100/cdea.v30i51.39

Sustainable segmentation for ecological personal hygiene products in the hard discount format

Daniel Antonio Herrera González

Pages : e2610679 |
393 | 237 | 2 | 108

DOI: https://doi.org/10.25100/cdea.v37i71.10679

Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid

Leidi Ruano-Arcos, Augusto Rodríguez-Orejuela, Miguel Solís-Molina

Pages : 79-92 |
686 | 465 | 2

DOI: https://doi.org/10.25100/cdea.v36i67.8744

Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez

840 | 418 | 7

DOI: https://doi.org/10.25100/cdea.v34i61.6360

La sostenibilidad desde una perspectiva de las áreas de negocios

Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís

Pages : 7-19 |
1222 | 326 | 1443

DOI: https://doi.org/10.25100/cdea.v32i56.4277

A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

William Rodrigo Avendaño Castro

Pages : 17-27 |
639 | 122 | 284

DOI: https://doi.org/10.25100/cdea.v29i49.60

Aspects that influence extrinsic and intrinsic motivation to acquire an online language course of a foreign language

Gerson Jaquin Cristancho Triana, Laura Sofia Corredor Aponte

Pages : e2112952 |
505 | 316 | 11

DOI: https://doi.org/10.25100/cdea.v39i77.12952

Strengthening administrative knowledge through a serious game

Miguel David Rojas López, Yalid Adriana Jerez Jiménez, Rubén Esneyder Morales Barbosa

Pages : e2311219 |
264 | 155 | 5

DOI: https://doi.org/10.25100/cdea.v39i76.11219

Green business strategy and ecoinnovation in manufacturing companies; effects on environmental performance

Ma. Mónica Gloria Clara Castillo Esparza, Gonzalo Maldonado Guzmán, Salomón Montejano García, Juan Mejía Trejo

Pages : e2513390 |
483 | 336 | 6

DOI: https://doi.org/10.25100/cdea.v40i79.13390

Systematic review: emotional brands from perspective based on advertising

Juan C. Castro Analuiza, Victoria Micaela Pazmiño Chimbana

Pages : e2012740 |
620 | 343 | 27

DOI: https://doi.org/10.25100/cdea.v39i76.12740

Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia

Jorge Iván Brand Ortiz, Darío José Espinal Ruíz, Mathieu Winand, Claudia Fernanda Rojas Nuñez

Pages : e2211051 |
442 | 320 | 8

DOI: https://doi.org/10.25100/cdea.v38i73.11051

Organizational characterization of craftsmanship in northern of Valle del Cauca

Benjamín Betancourt Guerrero, Dario José Espinal Ruiz, Gildardo Scarpetta Calero

Pages : 4-15 |
791 | 434 | 4 | 479

DOI: https://doi.org/10.25100/cdea.v36i67.8730

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