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By Author
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Service quality in Medellin hotels using perceptual maps
Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales
Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno
390
|
14
DOI:
https://doi.org/10.25100/cdea.v34i60.5927
Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case
Nathalie Peña García
Páges : 15-24 |
351
|
2 |
11
DOI:
https://doi.org/10.25100/cdea.v30i51.39
Sustainable segmentation for ecological personal hygiene products in the hard discount format
Daniel Antonio Herrera González
Páges : e2610679 |
153
|
26 |
9
DOI:
https://doi.org/10.25100/cdea.v37i71.10679
Adoption of Mobile Banking by Microentrepreneurs at the Bottom of the Pyramid
Leidi Ruano-Arcos, Augusto Rodríguez-Orejuela, Miguel Solís-Molina
Páges : 79-92 |
400
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33
DOI:
https://doi.org/10.25100/cdea.v36i67.8744
Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex
Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez
539
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69 |
5
DOI:
https://doi.org/10.25100/cdea.v34i61.6360
La sostenibilidad desde una perspectiva de las áreas de negocios
Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís
Páges : 7-19 |
727
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48 |
407
DOI:
https://doi.org/10.25100/cdea.v32i56.4277
A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)
William Rodrigo Avendaño Castro
Páges : 17-27 |
385
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6 |
32
DOI:
https://doi.org/10.25100/cdea.v29i49.60
Aspects that influence extrinsic and intrinsic motivation to acquire an online language course of a foreign language
Gerson Jaquin Cristancho Triana, Laura Sofia Corredor Aponte
Páges : e2112952 |
147
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97
DOI:
https://doi.org/10.25100/cdea.v39i77.12952
Strengthening administrative knowledge through a serious game
Miguel David Rojas López, Yalid Adriana Jerez Jiménez, Rubén Esneyder Morales Barbosa
Páges : e2311219 |
85
|
17 |
1
DOI:
https://doi.org/10.25100/cdea.v39i76.11219
Systematic review: emotional brands from perspective based on advertising
Juan C. Castro Analuiza, Victoria Micaela Pazmiño Chimbana
Páges : e2012740 |
300
|
14 |
10
DOI:
https://doi.org/10.25100/cdea.v39i76.12740
Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia
Jorge Iván Brand Ortiz, Darío José Espinal Ruíz, Mathieu Winand, Claudia Fernanda Rojas Nuñez
Páges : e2211051 |
241
|
63 |
1
DOI:
https://doi.org/10.25100/cdea.v38i73.11051
Organizational characterization of craftsmanship in northern of Valle del Cauca
Benjamín Betancourt Guerrero, Dario José Espinal Ruiz, Gildardo Scarpetta Calero
Páges : 4-15 |
542
|
38 |
1 |
70
DOI:
https://doi.org/10.25100/cdea.v36i67.8730
Pending question about the PIMS methodology: a brief account
Rubén Mosqueda Almanza
Páges : 139-151 |
219
|
4 |
4
DOI:
https://doi.org/10.25100/cdea.v26i43.430
The service quality assessment in the banking services context
Juan Carlos Mayo Alegre, Néstor Alberto Loredo Carballo, Luis Carlos Fernández Cobas, Eriberto Bauzá Vázquez
Páges : 58-70 |
198
|
43
DOI:
https://doi.org/10.25100/cdea.v36i68.9557
Reflections on Responsible Tourism in the Framework of Social Responsibility
Camilo Antonio Mejia Reátiga, Meylin Heleana Ortiz
Páges : 148-160 |
441
|
26
DOI:
https://doi.org/10.25100/cdea.v36i66.7196
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