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By Author
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Sustainability marketing strategies of companies in Mexico
Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
Páges : e2611221 |
234
|
51 |
1
DOI:
https://doi.org/10.25100/cdea.v38i72.11221
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Páges : e2011195 |
698
|
101 |
13 |
115
DOI:
https://doi.org/10.25100/cdea.v37i71.11195
Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia
William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
Páges : 117-129 |
454
|
9 |
42
DOI:
https://doi.org/10.25100/cdea.v31i53.22
Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies
Alexander Varon Sandoval
Páges : 75-84 |
315
|
1 |
17
DOI:
https://doi.org/10.25100/cdea.v29i49.66
The Contribution of Enrique Luque to Marketing in Colombia
Claudia Gómez Ramírez
Páges : 81-95 |
253
|
4 |
3
DOI:
https://doi.org/10.25100/cdea.v25i42.415
SME Platforms as Business Models: A User-Centric Activity-System Approach
Manuela Gutierrez-Leefmans, Christopher Patrick Holland
Páges : 52-77 |
371
|
27
DOI:
https://doi.org/10.25100/cdea.v35i64.7248
Relationship between Reverse Logistics and Performance; Case Study in Córdoba, Argentina
Celina Noé Amato
Páges : 85-96 |
296
|
5 |
12
DOI:
https://doi.org/10.25100/cdea.v31i53.19
Management and information quality of SME´s accounting information systems
José Melchor Medina-Quintero, Perla Edith Aguilar-Gámez
Páges : 8-16 |
345
|
2 |
20
DOI:
https://doi.org/10.25100/cdea.v29i49.59
La sostenibilidad desde una perspectiva de las áreas de negocios
Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís
Páges : 7-19 |
712
|
42 |
398
DOI:
https://doi.org/10.25100/cdea.v32i56.4277
The role of corporate communication in intelligent organizations
Jonathan Lozano Oviedo
Páges : 105-117 |
583
|
46 |
3
DOI:
https://doi.org/10.25100/cdea.v35i65.7251
An approach to identifying, measuring, and generating reciprocal spillovers
Henry Caicedo Asprilla
Páges : 104-117 |
297
|
2 |
6
DOI:
https://doi.org/10.25100/cdea.v28i48.459
Consequences of organizational learning in commercial business relationships
José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez
Páges : 139-152 |
253
|
1 |
8
DOI:
https://doi.org/10.25100/cdea.v27i45.449
Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia
Jorge Iván Brand Ortiz, Darío José Espinal Ruíz, Mathieu Winand, Claudia Fernanda Rojas Nuñez
Páges : e2211051 |
225
|
57 |
1
DOI:
https://doi.org/10.25100/cdea.v38i73.11051
Sustainable segmentation for ecological personal hygiene products in the hard discount format
Daniel Antonio Herrera González
Páges : e2610679 |
143
|
17 |
9
DOI:
https://doi.org/10.25100/cdea.v37i71.10679
A theoretical approach to neuroscience technologies’ contributions to administration in the digital transformation context
Alexander Varón Sandoval, Lizeth Carolina Zapata Castillo
Páges : e4010691 |
197
|
39 |
1 |
28
DOI:
https://doi.org/10.25100/cdea.v37i69.10691
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