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The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

484 | 88 | 91

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Páges : e2011195 |
1749 | 390 | 28 | 503

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Páges : 117-129 |
753 | 33 | 209

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Páges : 75-84 |
445 | 18 | 98

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Páges : 81-95 |
396 | 16 | 41

DOI: https://doi.org/10.25100/cdea.v25i42.415

Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case

Nathalie Peña García

Páges : 15-24 |
554 | 14 | 86

DOI: https://doi.org/10.25100/cdea.v30i51.39

A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

William Rodrigo Avendaño Castro

Páges : 17-27 |
615 | 80 | 163

DOI: https://doi.org/10.25100/cdea.v29i49.60

Sustainable segmentation for ecological personal hygiene products in the hard discount format

Daniel Antonio Herrera González

Páges : e2610679 |
379 | 179 | 2 | 78

DOI: https://doi.org/10.25100/cdea.v37i71.10679

Consumption habits and electronic commerce in Lima millennials - COVID-19/2021 pandemic

Vanessa Estefanía Angulo Espinoza, Patricia del Pilar Mongrut Tello, Ana Cecilia Napán Yactayo

Páges : e2011977 |
1055 | 426 | 11

DOI: https://doi.org/10.25100/cdea.v38i74.11977

La sostenibilidad desde una perspectiva de las áreas de negocios

Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís

Páges : 7-19 |
1164 | 186 | 1062

DOI: https://doi.org/10.25100/cdea.v32i56.4277

Theoretical Model on the Online Purchase Intention of the Mexican Internet User

Ana María del Rosario Alvarado Oregón, Oscar Bernardo Reyes Real

Páges : e2412824 |
383 | 1180 | 21

DOI: https://doi.org/10.25100/cdea.v39i77.12824

Circular economy and reducing consumption from a decolonial approach

Omar Cabrales Salazar, Florentino Márquez Vargas, Edgar garzón Pascagaza

Páges : e5110905 |
554 | 235 | 9

DOI: https://doi.org/10.25100/cdea.v37i70.10905

Surveillance commercial of the production chain yellow pitahaya

Henry Mosquera, Benjamín Betancourt, Julio César Castellanos, Luis Enrique Perdomo

Páges : 75-93 |
453 | 144 | 92

DOI: https://doi.org/10.25100/cdea.v27i45.445

Política Pública para la promoción de la Innovación del Sector Alimentos en Colombia

Tulio Ferney Silva Castellanos, Ruben Darío Echeverry Romero, Héctor Augusto Rodríguez Orejuela, Leidi Dayely Ruano Arcos, Diana Lorena Pineda Ospina

Páges : 106-120 |
669 | 76 | 1

DOI: https://doi.org/10.25100/cdea.v32i56.4283

Relationship between Reverse Logistics and Performance; Case Study in Córdoba, Argentina

Celina Noé Amato

Páges : 85-96 |
448 | 16 | 71

DOI: https://doi.org/10.25100/cdea.v31i53.19

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