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The role of social media in the creation of brand experiences

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

• Páges : e2011195 |

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

• Páges : 117-129 |

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

• Páges : 75-84 |

The Contribution of Enrique Luque to Marketing in Colombia

• Páges : 81-95 |

Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case

• Páges : 15-24 |

A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

• Páges : 17-27 |

Consumption habits and electronic commerce in Lima millennials - COVID-19/2021 pandemic

• Páges : e2011977 |

Sustainable segmentation for ecological personal hygiene products in the hard discount format

• Páges : e2610679 |

La sostenibilidad desde una perspectiva de las áreas de negocios

• Páges : 7-19 |

Circular economy and reducing consumption from a decolonial approach

• Páges : e5110905 |

Surveillance commercial of the production chain yellow pitahaya

• Páges : 75-93 |

Política Pública para la promoción de la Innovación del Sector Alimentos en Colombia

• Páges : 106-120 |

Relationship between Reverse Logistics and Performance; Case Study in Córdoba, Argentina

• Páges : 85-96 |

Status of the Comercialize of Organic Fertilizer in the Sugamuxi Bocashi

• Páges : 141-154 |