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The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

587 | 247 | 148

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Pages : e2011195 |
1992 | 617 | 39 | 876

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Pages : 117-129 |
904 | 103 | 340

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Pages : 75-84 |
523 | 102 | 243

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Pages : 81-95 |
460 | 100 | 131

DOI: https://doi.org/10.25100/cdea.v25i42.415

Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case

Nathalie Peña García

Pages : 15-24 |
714 | 73 | 228

DOI: https://doi.org/10.25100/cdea.v30i51.39

Profile of mexican consumers for mobile phone services amidst COVID-19 in the second half of 2023

Jorge Aguilar Uribe, Roberto Castañeda Sarabia, Enrique Antonio Gamboa Castro , Iliana Ulate Soto

Pages : e20114281 |
579 | 467 | 1

DOI: https://doi.org/10.25100/cdea.v41i81.14281

A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

William Rodrigo Avendaño Castro

Pages : 17-27 |
705 | 161 | 323

DOI: https://doi.org/10.25100/cdea.v29i49.60

Sustainable segmentation for ecological personal hygiene products in the hard discount format

Daniel Antonio Herrera González

Pages : e2610679 |
450 | 292 | 4 | 162

DOI: https://doi.org/10.25100/cdea.v37i71.10679

Consumption habits and electronic commerce in Lima millennials - COVID-19/2021 pandemic

Vanessa Estefanía Angulo Espinoza, Patricia del Pilar Mongrut Tello, Ana Cecilia Napán Yactayo

Pages : e2011977 |
1202 | 856 | 32

DOI: https://doi.org/10.25100/cdea.v38i74.11977

La sostenibilidad desde una perspectiva de las áreas de negocios

Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís

Pages : 7-19 |
1332 | 359 | 1470

DOI: https://doi.org/10.25100/cdea.v32i56.4277

Theoretical Model on the Online Purchase Intention of the Mexican Internet User

Ana María del Rosario Alvarado Oregón, Oscar Bernardo Reyes Real

Pages : e2412824 |
552 | 1264 | 31

DOI: https://doi.org/10.25100/cdea.v39i77.12824

Circular economy and reducing consumption from a decolonial approach

Omar Cabrales Salazar, Florentino Márquez Vargas, Edgar garzón Pascagaza

Pages : e5110905 |
657 | 371 | 14

DOI: https://doi.org/10.25100/cdea.v37i70.10905

Surveillance commercial of the production chain yellow pitahaya

Henry Mosquera, Benjamín Betancourt, Julio César Castellanos, Luis Enrique Perdomo

Pages : 75-93 |
594 | 260 | 197

DOI: https://doi.org/10.25100/cdea.v27i45.445

Safe Ride? Analysis of Female Consumer Behavior in the Context of Brazilian Ride-hailing

Fábio Luciano Violin, Luis Borges Gouveia, Mariciana Zorzi, Hugo Ferreira Arizaga

Pages : e20214295 |
182 | 153

DOI: https://doi.org/10.25100/cdea.v41i83.14295

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