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By Author
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The role of social media in the creation of brand experiences
Mauricio Losada-Otálora, Iván D. Sánchez
326
|
13 |
13
DOI:
https://doi.org/10.25100/cdea.v34i61.6332
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Páges : e2011195 |
698
|
101 |
13 |
115
DOI:
https://doi.org/10.25100/cdea.v37i71.11195
Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia
William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
Páges : 117-129 |
454
|
9 |
42
DOI:
https://doi.org/10.25100/cdea.v31i53.22
Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies
Alexander Varon Sandoval
Páges : 75-84 |
315
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1 |
17
DOI:
https://doi.org/10.25100/cdea.v29i49.66
The Contribution of Enrique Luque to Marketing in Colombia
Claudia Gómez Ramírez
Páges : 81-95 |
253
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4 |
3
DOI:
https://doi.org/10.25100/cdea.v25i42.415
Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case
Nathalie Peña García
Páges : 15-24 |
349
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2 |
9
DOI:
https://doi.org/10.25100/cdea.v30i51.39
A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)
William Rodrigo Avendaño Castro
Páges : 17-27 |
383
|
6 |
30
DOI:
https://doi.org/10.25100/cdea.v29i49.60
Sustainable segmentation for ecological personal hygiene products in the hard discount format
Daniel Antonio Herrera González
Páges : e2610679 |
143
|
17 |
9
DOI:
https://doi.org/10.25100/cdea.v37i71.10679
Consumption habits and electronic commerce in Lima millennials - COVID-19/2021 pandemic
Vanessa Estefanía Angulo Espinoza, Patricia del Pilar Mongrut Tello, Ana Cecilia Napán Yactayo
Páges : e2011977 |
494
|
93 |
5
DOI:
https://doi.org/10.25100/cdea.v38i74.11977
La sostenibilidad desde una perspectiva de las áreas de negocios
Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís
Páges : 7-19 |
712
|
42 |
398
DOI:
https://doi.org/10.25100/cdea.v32i56.4277
Theoretical Model on the Online Purchase Intention of the Mexican Internet User
Ana María del Rosario Alvarado Oregón, Oscar Bernardo Reyes Real
Páges : e2412824 |
63
|
50 |
1
DOI:
https://doi.org/10.25100/cdea.v39i77.12824
Circular economy and reducing consumption from a decolonial approach
Omar Cabrales Salazar, Florentino Márquez Vargas, Edgar garzón Pascagaza
Páges : e5110905 |
213
|
58
DOI:
https://doi.org/10.25100/cdea.v37i70.10905
Surveillance commercial of the production chain yellow pitahaya
Henry Mosquera, Benjamín Betancourt, Julio César Castellanos, Luis Enrique Perdomo
Páges : 75-93 |
278
|
20 |
8
DOI:
https://doi.org/10.25100/cdea.v27i45.445
Política Pública para la promoción de la Innovación del Sector Alimentos en Colombia
Tulio Ferney Silva Castellanos, Ruben Darío Echeverry Romero, Héctor Augusto Rodríguez Orejuela, Leidi Dayely Ruano Arcos, Diana Lorena Pineda Ospina
Páges : 106-120 |
498
|
18
DOI:
https://doi.org/10.25100/cdea.v32i56.4283
Relationship between Reverse Logistics and Performance; Case Study in Córdoba, Argentina
Celina Noé Amato
Páges : 85-96 |
296
|
5 |
12
DOI:
https://doi.org/10.25100/cdea.v31i53.19
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