AVENDAÑO CASTRO, William Rodrigo; LUNA PEREIRA, Henry Orlando; RUEDA VERA, Gerson. Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia. Cuadernos de Administración, [S. l.], v. 37, n. 71, p. e2011195, 2021. DOI: 10.25100/cdea.v37i71.11195. Disponível em: https://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/11195. Acesso em: 24 feb. 2026.