The role of corporate communication in intelligent organizations
Main Article Content
Intelligent organizations are characterized for having a high learning capacity, innovation, response and competitivity within its action center. However, corporate communication is also seen as a basic component of such organizations; being considered a pillar of effectivity in management within the organizational mark. The following article makes a reflexion around corporate communication and it’s underlying elements, perceiving it as an indispensable piece of management in the intelligent organizations that find success and are able to maintain themselves in high uncertain environments, competitivity, client’s demand and under a high volume of information that characterize the actual knowledge society. It emphasizes the necessity of the communication role value in this context and it poses a net mode from the effective management of corporate communication allowing development of organization intelligence.
Similar Articles
- Jorgelina Marino, Andrea Gabriela Rivero, Guillermo Enrique Dabos, MBAs and career development: a literature review from the human capital perspective , Cuadernos de Administración: Vol. 35 No. 64 (2019)
- Adriana M. Moreno Moreno, Eduar Fernando Aguirre González, Social Responsibility Practice Diagnosis applied to the Universidad del Valle- Northern Facility. Period 2014-2015 , Cuadernos de Administración: Vol. 34 No. 62 (2018)
- Maria Victoria Delgado Cadena, Gender job gaps and challenges in the digital economy: Findings from global governance entities , Cuadernos de Administración: Vol. 36 No. 67 (2020)
You may also start an advanced similarity search for this article.
Accepted 2019-11-20
Published 2019-09-15
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.