Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

  • Alexander Varon Sandoval

Abstract

This article proposes a theoretical construct model, from an open-questions instrument in a qualitative research methodology and theoretical revision. This research was conducted among employees of the departments of marketing, production and logistics of some manufacturing companies in Colombia, between 2006 and 2007. The research objective was to generate theoretical constructs to investigate conflicts among marketing, production and logistics, in Colombian companies due the presence of conflicts among those areas and a lack of specific research at that time. In the methodology, several stages were established; these include: a) gatheringof relevant information, b) surveys of people who have worked or work in any area of interest, c) determination of the theoretical and conceptual framework from the perspective of authors specialized in this issue.

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Author Biography

Alexander Varon Sandoval
Alexander Varon Sandoval. Actualmente cursa la Maestría en Ciencias de la Organizacióny la Maestría en Ciencias Biomédicas, ambas de la Universidad del Valle; es Máster en Marketing de la Universidad Autónoma de Madrid en España, Especialista en Gerencia de Producción conconcentración en Logística Empresarial de la Universidad Icesi; Experto en Dirección y GestiónComercial e E-commerce de Formaselect España. Se ha desempeñado en por varios años en el áreade marketing, principalmente en el sector servicios tanto a nivel nacional como a nivel internacional,ha trabajado como docente en diferentes cátedras de marketing, administración y producción parala Universidad Cooperativa, Universidad Javeriana, Universidad de San Buenaventura, actualmente es profesor nombrado del área de marketing de la facultad de ciencias de la administración en la Universidad del Valle y profesor cátedra en la Universidad de San Buenaventura.
Published
2013-06-27
How to Cite
VARON SANDOVAL, Alexander. Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies. Cuadernos de Administración, [S.l.], v. 29, n. 49, p. 75-84, june 2013. ISSN 2256-5078. Available at: <http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/66>. Date accessed: 17 feb. 2018. doi: https://doi.org/10.25100/cdea.v29i49.66.
Section
Research

Keywords

inter-departmental conflicts, marketing, production, logistics.