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There is great concern about waste and cooperation to move toward sustainable development. In response to this challenge, organizations are implementing practices to control consumption, reduce waste and reduce the negative impact on the environment through strategies that promote the Circular Economy (CE). However, the literature on the current understanding of circular strategies in nongovernmental organizations, such as charity shops, is limited. Therefore, this study aims to understand the social behavior of stakeholders (managers, sales assistants, buyers, and donors) who collaborate in a charity shop that uses CE strategies. To address this, the Theory of Planned Behavior (TPB) and stakeholder theory were used. Furthermore, the qualitative methodology of an exploratory case study was considered, which incorporated semi-structured interviews with 12 stakeholders who participated in the Chilean COANIQUEM charity shop. The results indicate that these organizations, through their different stakeholders with an environmental, social, and economic attitude, interact with one another and promote behaviors that favor circular strategies of reusing, recycling, and sharing in charity shops. These findings contribute to the CE literature in nongovernmental organizations and the TPB perspective by analyzing the attitude construct.

Katherine Mansilla-Obando, Universidad Finis Terrae

Assistant Professor, Faculty of Economics and Business, Universidad Finis Terrae, Santiago, Chile. Civil Industrial Engineer, Universidad Austral de Chile, Chile, PhD student in Management, Universidad Adolfo Ibáñez, Chile.

Fabiola Jeldes-Delgado, Universidad de Valparaíso

Associate Professor, School of International Business, Faculty of Economic and Administrative Sciences Universidad de Valparaíso, Chile. Accountant Auditor, Universidad de La Serena, Chile, Doctor in Management, Universidad Adolfo Ibáñez, Chile.

Nataly Guiñez-Cabrera, Universidad del Bío-Bío

Assistant Professor, Department of Business Management, Faculty of Business, Universidad del Bío-Bío, Chillán Chile. Commercial Engineer, Universidad del Bío-Bío, Chile, Doctor(c) in Management, Universidad Adolfo Ibáñez, Chile. 

Rodrigo Ortiz-Henríquez, Universidad Católica de la Santísima Concepción

Assistant Professor, Industrial Engineering Department, Faculty of Engineering, Universidad Católica de la Santísima Concepción, Concepción, Chile. Civil industrial Engineer, Universidad Católica de la Santísima Concepción, Chile, Doctor in Finance, Universidad Adolfo Ibáñez, Chile.

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Received 2020-11-30
Accepted 2021-06-30
Published 2021-08-10