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Studies have shown the direct and positive influence of the co-creation of value on the performance of organizations. However, current knowledge about what and how co-creation of value impacts the performance of non-profit sports organizations has been unclear and marginally studied. This paper aims to analyze the impact of value co-creation on organizational performance in amateur soccer clubs. A structured questionnaire was used to measure the scales of value co-creation (21 items) and the dimensions of organizational performance in sports organizations (20 items). The sample comprised 345 managers, presidents, and executives of amateur soccer clubs in the Antioquia Soccer League of Colombia. The data were analyzed using partial least squares modeling with SmartPLS software. The results show that amateur soccer clubs jointly create value by developing goods, products, and services with consumers and suppliers. This fact significantly impacts their organizational performance in multiple dimensions, mainly in the financial dimension. Based on the empirical results, the authors make recommendations for management in nonprofit sports organizations in developing countries.

Jorge Iván Brand Ortiz, Instituto Tecnológico Metropolitano de Medellín

Dean, Faculty of Economic and Administrative Sciences, Instituto Tecnológico Metropolitano, Medellín, Colombia. Business Administrator, Universidad de Antioquia, Medellín, Colombia, Doctor in Management of Technology and Innovation, Universidad Pontificia Bolivariana, Medellín, Colombia.

Darío José Espinal Ruíz, Institución Universitaria Escuela Nacional del Deporte

Professor, Faculty of Economic Sciences and Administration, Institución Universitaria Escuela Nacional del Deporte Cali, Colombia. Professional in Physical Culture and Sports, Universidad INCCA de Colombia, Doctor of Administration, Universidad del Valle, Colombia.

Mathieu Winand, Head of Department of International Sport Management. Lunex University

Professor and Head, Management Internationalization Department, LUNEX University, Luxembour. Bachelor in Physical Education, Doctor in Sport Management, Université Catholique de Louvain, Belgium.

Claudia Fernanda Rojas Nuñez, Institución Universitaria Escuela Nacional del Deporte

Professor, Faculty of Economic Sciences and Administration, Institución Universitaria Escuela Nacional del Deporte Cali, Colombia. Economist, Universidad del Valle, Colombia, Doctor in Political Studies, Universidad Externado de Colombia, Colombia. 

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