Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia
Article Sidebar
Main Article Content
Studies have shown the direct and positive influence of the co-creation of value on the performance of organizations. However, current knowledge about what and how co-creation of value impacts the performance of non-profit sports organizations has been unclear and marginally studied. This paper aims to analyze the impact of value co-creation on organizational performance in amateur soccer clubs. A structured questionnaire was used to measure the scales of value co-creation (21 items) and the dimensions of organizational performance in sports organizations (20 items). The sample comprised 345 managers, presidents, and executives of amateur soccer clubs in the Antioquia Soccer League of Colombia. The data were analyzed using partial least squares modeling with SmartPLS software. The results show that amateur soccer clubs jointly create value by developing goods, products, and services with consumers and suppliers. This fact significantly impacts their organizational performance in multiple dimensions, mainly in the financial dimension. Based on the empirical results, the authors make recommendations for management in nonprofit sports organizations in developing countries.
Baruch, Y., Ramalho, N. (2006). Communalities and Distinctions in the Measurement of Organizational Performance and Effectiveness Across For-Profit and Nonprofit Sectors. Nonprofit and Voluntary Sector Quarterly, 35(1), 39-65. https://doi.org/10.1177/0899764005282468 DOI: https://doi.org/10.1177/0899764005282468
Bayle, E., Madella, A. (2002). Development of a taxonomy of performance for national sport organizations. European Journal of Sport Science Communication, 2(2), 1-21. https://doi.org/10.1080/17461390200072205 DOI: https://doi.org/10.1080/17461390200072205
Byers, T., Trevor, S., & Parent, M. (2012). Key concepts in sport management. In C. Rojek (Ed.). SAGE. DOI: https://doi.org/10.4135/9781473914599
Chao, Z. Weidong, Z., Yong, W., Danli, W., Hangbing Z., & Xiaoya, D. (2019). Can Manufacturing Service Value Co-Creation Improve Business Performance in the Internet Era? IEEE, 7. https://dx.doi.org/10.1109/ACCESS.2019.2937879 DOI: https://doi.org/10.1109/ACCESS.2019.2937879
Chin, W. (1998). The partial least squares approach to structural equation modeling. In Modern methods for business research Mahwah (pp. 295-336). In G. A. Marcoulides (Ed.). Lawrence Erlbaum Associates.
Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403. https://dx.doi.org/10.1111/radm.12186 DOI: https://doi.org/10.1111/radm.12186
Crossan, M., Apaydin, M. (2010). A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature. Journal of Management Studies, 47(6), 1154-1191. https://doi.org/10.1111/j.1467-6486.2009.00880.x DOI: https://doi.org/10.1111/j.1467-6486.2009.00880.x
Czaja, R., Blair, J. (2005). Designing surveys (2nd edi.). SAGE. DOI: https://doi.org/10.4135/9781412983877
Delshab, V., Winand, M., Boroujerdi, S., & Hoeber, L. (2020). The impact of knowledge management on performance in nonprofit sports clubs: The mediating role of attitude toward innovation, open innovation, and innovativeness. European Sport Management Quarterly, 22(2), 1-22. https://doi.org/10.1080/16184742.2020.1768572 DOI: https://doi.org/10.1080/16184742.2020.1768572
Di Minin, A., Frattini, F., Bianchi, M., Bortoluzzi, G., & Piccaluga, A. (2014). Udinese Calcio soccer club as a talents factory: Strategic agility, diverging objectives, and resource constraints. European Management Journal, 32(2), 319-336. https://doi.org/10.1016/j.emj.2013.04.001 DOI: https://doi.org/10.1016/j.emj.2013.04.001
Evans, P., Wolf, B. (2005). Collaboration Rules. Harvard Business Review, 33(4), 96-105. https://dx.doi.org/10.1109/EMR.2005.27015 DOI: https://doi.org/10.1109/EMR.2005.27015
Fang, E. (2008). Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market. Journal of Marketing, 72(4), 90-104. https://doi.org/10.1509/jmkg.72.4.090 DOI: https://doi.org/10.1509/jmkg.72.4.90
Faul, F., Erdfelder, E., Lang, A. G., & Buchner, A. (2007). G*power 3: A flexible statistical power analyisis program for the social, behavioral and biomedial sciences. Behavior Research Methods, 39(2), 175-191. https://dx.doi.org/10.3758/BF03193146 DOI: https://doi.org/10.3758/BF03193146
Fornell, C. (1982). A second generation of multivariate analysis: An overview. In A second generation of multivariate analysis (pp. 1-21). Praeger.
Fornell, C., Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312 DOI: https://doi.org/10.1177/002224378101800104
Ge, J., Xu, H., & Pellegrini, M. M. (2019). The effect of value co-creation on social enterprise growth: Moderating mechanism of environment dynamics. Sustainability, 11(1). https://dx.di.org/10.3390/su11010250 DOI: https://doi.org/10.3390/su11010250
Gerke, A., Woratschek, H., & Dickson, G. (2020a). How is value co-created in a sport business-to-business context? Sport, Business and Management: An International Journal, 10(4), 403-430. https://dx.doi.org/10.1108/SBM-04-2019-0032 DOI: https://doi.org/10.1108/SBM-04-2019-0032
Gerke, A., Woratschek, H., & Dickson, G. (2020b). The sport cluster concept as middle-range theory for the sport value framework. Sport Management Review, 23(2). https://dx.doi.org/10.1016/j.smr.2018.12.004 DOI: https://doi.org/10.1016/j.smr.2018.12.004
Gómez, S., Kase, K., & Urrutia, I. (2010). Value creation and sport management. Cambridge University Press. https://dx.doi.org/10.1017/CBO9780511762765 DOI: https://doi.org/10.1017/CBO9780511762765
Grönroos, C. (2006). Adopting a service logic for marketing. Marketing Theory, 6(3), 317-333. https://doi.org/10.1177/1470593106066794 DOI: https://doi.org/10.1177/1470593106066794
Grönroos, C. (2008). Service logic revisited: who creates value? And who co-creates? European Business Review, 20(4), 298-314). https://doi.org/10.1108/09555340810886585 DOI: https://doi.org/10.1108/09555340810886585
Grönroos, C., Helle, P. (2010). Adopting a service logic in manufacturing: conceptual foundation and metrics for mutual value creation. Journal of Service Management, 21(5), 564-590. https://dx.doi.org/10.1108/09564231011079057 DOI: https://doi.org/10.1108/09564231011079057
Grönroos, C., Ravald, A. (2011). Service as a business logic: implications for value creation and marketing. Journal of Service Management, 22(1), 5-22. https://doi.org/10.1108/09564231111106893 DOI: https://doi.org/10.1108/09564231111106893
Hair, J., Hult, T., Ringle, C., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (Second ed.). SAGE.
Hedlund, D. (2014). Creating value through membership and participation in sport fan consumption communities. European Sport Management Quarterly, 14(1), 50-71. https://doi.org/10.1080/16184742.2013.865775 DOI: https://doi.org/10.1080/16184742.2013.865775
Herman, R., Renz, D. (1999). Theses on nonprofit organizational effectiveness. Nonprofit and Voluntary Sector Quarterly, 28(2), 107-126. https://doi.org/10.1177/0899764099282001 DOI: https://doi.org/10.1177/0899764099282001
Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: spectator experience of sport events. Service Industries Journal, 36(11-12), 510-531. https://doi.org/10.1080/02642069.2016.1255730 DOI: https://doi.org/10.1080/02642069.2016.1255730
Hoyer, W., Chandy, R., Dorotic, M., Krafft, M., & Singh, S. (2010). Consumer Cocreation in New Product Development. Journal of Service Research, 13(3), 283–296. https://doi.org/10.1177/1094670510375604 DOI: https://doi.org/10.1177/1094670510375604
Huang, P. C., Yao, C. L., & Chen, S. (2019). Development of the Organizational Resources towards Innovation Strategy and Innovation Value: Empirical Study. Revista de Cercetare si Interventie Sociala, 64, 108-119. https://dx.doi.org/10.33788/rcis.64.9 DOI: https://doi.org/10.33788/rcis.64.9
Kim, D. W., Trimi, S., Hong, S. G., & Lim, S. (2020). Effects of co-creation on organizational performance of small and medium manufacturers. Journal of Business Research, 109, 574-584. https://dx.doi.org/10.1016/j.jbusres.2019.03.055 DOI: https://doi.org/10.1016/j.jbusres.2019.03.055
Korkman, O. (2006). Customer value formation in practice: A practice-theoretical approach (p. 155). Edita Prima Ltd.
Mesa, R., Arboleda, R., Gaviria, N., y Guzmán, K. (2010). Estado de desarrollo de las organizaciones deportivas en Colombia. Facultad de ciencias económicas e Instituto universitario de educación física, Universidad de Antioquia.
Nowy, T., Wicker, P., Feiler, S., & Breuer, C. (2015). Organizational performance of nonprofit and for-profit sport organizations. European Sport Management Quarterly, 9(3), 155-175. https://doi.org/10.1080/16184742.2014.995691 DOI: https://doi.org/10.1080/16184742.2014.995691
Nunnally, J., Bernstein, I. (1994). Psychometric Theory (3rd edi.). McGraw-Hill.
O’Boyle, I., Hassan, D. (2014). Performance management and measurement in national-level non-profit sport organisations. European Sport Management Quarterly, 14(3), 299-314. https://doi.org/10.1080/16184742.2014.898677 DOI: https://doi.org/10.1080/16184742.2014.898677
Parks, J., Quarterman, J., & Thibault, L. (2011). Managing sport in the 21st century. Human Kinetics.
Perck, J., Hoecke, J., Westerbeek, H., & Breesch, D. (2016). Organisational change in local sport clubs: the case of Flemish gymnastics clubs. Sport, Business and Management: An International Journal, 6(2), 158-181. https://dx.doi.org/10.1108/SBM-01-2014-0002 DOI: https://doi.org/10.1108/SBM-01-2014-0002
Prahalad, C., Ramaswamy, V. (2000). Co-opting Customer Competence. Harvard Business Review, 78(1), 79-87. https://hbr.org/2000/01/co-opting-customer-competence
Prahalad, C., Ramaswamy, V. (2002). The co-creation connection. Strategy + Business, 27(2), 51-60. http://www.strategy-business.com/article/18458?gko=f472b
Prahalad, C., Ramaswamy, V. (2004a). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4-9. https://dx.doi.org/10.1108/10878570410699249 DOI: https://doi.org/10.1108/10878570410699249
Prahalad, C., Ramaswamy, V. (2004b). Co-creation experiences the nest practice in value creation. Journal of Interactive Marketing, 18(3), 5-14. https://doi.org/10.1002/dir.20015 DOI: https://doi.org/10.1002/dir.20015
Ratten, V., da Silva Braga, V. L., & da Encarnação Marques, C. S. (2021). Sport entrepreneurship and value co-creation in times of crisis: The covid-19 pandemic. Journal of Business Research, 133, 265-274. https://dx.doi.org/10.1016/j.jbusres.2021.05.001 DOI: https://doi.org/10.1016/j.jbusres.2021.05.001
Richard, P., Devinney, T., Yip, G., & Johnson, G. (2008). Measuring Organizational Performance as a Dependent Variable : Towards Methodological. Journal of Management, 35, 718-804. https://dx.doi.org/10.2139/ssrn.814285 DOI: https://doi.org/10.1177/0149206308330560
Ringle, C., Sarstedt, M. (2012). A critical look at the use of PLS-SEM. MIS Quarterly, 36(1), 3-14. https://doi.org/10.2307/41410402 DOI: https://doi.org/10.2307/41410402
Robinson, L., Chelladurai, P., Bodet, G., & Downward, P. (2012). Routledge Handbook of Sport Management. Routledge. DOI: https://doi.org/10.4324/9780203807224
Taghizadeh, S., Jayaraman, K., Ismail, I., & Rahman, S. (2016). Scale development and validation for DART model of value co-creation process on innovation strategy. Journal of Business & Industrial Marketing, 31(1), 24-35. https://doi.org/10.1108/JBIM-02-2014-0033 DOI: https://doi.org/10.1108/JBIM-02-2014-0033
Treem, J. W., Leonardi, P. M. (2012). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Communication Yearbook, 36, 143-189. https://doi.org/10.1080/23808985.2013.11679130 DOI: https://doi.org/10.1080/23808985.2013.11679130
Tsao, W.-C., Hsieh, M.-T., & Lin, T. M. Y. (2016). Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship. Industrial Management & Data Systems, 116(9), 1987-2010. https://doi.org/10.1108/IMDS-07-2015-0293 DOI: https://doi.org/10.1108/IMDS-07-2015-0293
Wallin, M., von Krogh, G. (2010). Organizing for open innovation: Focus on the integration of knowledge. Organizational Dynamics, 39(2), 145-154. http://dx.doi.org/10.1016/j.orgdyn.2010.01.010 DOI: https://doi.org/10.1016/j.orgdyn.2010.01.010
Weerawardena, J., Mort, G. (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: Innovation and differentiation. Journal of Public Policy & Marketing, 31(1), 91-101. https://doi.org/10.1509/jppm.11.034 DOI: https://doi.org/10.1509/jppm.11.034
Wemmer, F., Emrich, E., & Koenigstorfer, J. (2016). The impact of coopetition-based open innovation on performance in nonprofit sports clubs. European Sport Management Quarterly, 16(3), 341-363. https://doi.org/10.1080/16184742.2016.1164735 DOI: https://doi.org/10.1080/16184742.2016.1164735
Wemmer, F., Koenigstorfer, J. (2016). Open Innovation in Nonprofit Sports Clubs. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 27(4), 1923-1949. https://dx.doi.org/10.1007/s11266-015-9571-5 DOI: https://doi.org/10.1007/s11266-015-9571-5
Wilden, R., Gudergan, S., Akaka, M. A., Averdung, A., & Teichert, T. (2019). The role of cocreation and dynamic capabilities in service provision and performance: A configurational study. Industrial Marketing Management, 78, 43-57. https://doi.org/10.1016/j.indmarman.2018.06.008 DOI: https://doi.org/10.1016/j.indmarman.2018.06.008
Winand, M., Zintz, T., Bayle, E., & Robinson, L. (2010). Organizational performance of Olympic sport governing bodies: dealing with measurement and priorities. Managing Leisure, 15(4), 279-307. https://doi.org/10.1080/13606719.2010.508672 DOI: https://doi.org/10.1080/13606719.2010.508672
Winand, M., Vos, S., Claessens, M., Thibaut, E., & Scheerder, J. (2014). A unified model of non-profit sport organizations performance: perspectives from the literature. Managing Leisure, 19(2), 121-150. https://doi.org/10.1080/13606719.2013.859460 DOI: https://doi.org/10.1080/13606719.2013.859460
Winand, M., Scheerder, J., & Zintz, T. (2016). Do non-profit sport organisations innovate? Types and preferences of service innovation within regional sport federations. Innovation, 18(3), 289-308. https://doi.org/10.1080/14479338.2016.1235985 DOI: https://doi.org/10.1080/14479338.2016.1235985
Winand, M., Hoeber, L. (2017). Innovation capability of non-profit sport organizations. In V. Ratten J. Ferreira (Ed.), Sport Entrepreneurship and innovation. Routledge.
Woratschek, H., Durchholz, C., Maier, C., & Ströbel, T. (2017). Innovations in sport management: The role of motivations and value cocreation at public viewing events. Event Management, 21(1), 1-12. http://dx.doi.org/10.3727/152599516X14786350337262 DOI: https://doi.org/10.3727/152599516X14786350337262
Woratschek, H., Horbel, C., & Pop, B. (2014a). The sport value framework – a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. https://doi.org/10.1080/16184742.2013.865776 DOI: https://doi.org/10.1080/16184742.2013.865776
Woratschek, H., Horbel, C., & Pop, B. (2014b). Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5. https://dx.doi.org/10.1080/16184742.2013.866302 DOI: https://doi.org/10.1080/16184742.2013.866302
Zhang, J., Kim, M., & Pifer, D. (2017). Importance of theory in quantitative enquiry. In G. Cunningham, J. Fink, A. Doherty (Eds.), Routledge Handbook of Theory in Sport Management. Routledge.
- Benjamín Betancourt Guerrero, Dario José Espinal Ruiz, Gildardo Scarpetta Calero, Organizational characterization of craftsmanship in northern of Valle del Cauca , Cuadernos de Administración: Vol. 36 No. 67 (2020)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.