The effect of innovation management on competitive advantage: A review of current trends
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Current trends, Competitive advantages, Entrepreneurship, Innovation managementArticle Sidebar
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Globalization has transformed economic activity, creating more demanding markets and pressuring firms to adapt through effective organizational change. Despite extensive research on business competitiveness, gaps remain in understanding how innovation management (IM) contributes to competitive advantage (CA). This review synthesizes current trends to clarify those effects. For this purpose, a qualitative approach was used, which included an exhaustive literature review, bibliometric analysis and intelligent data analysis. We find that both IM and competitive advantage are essential elements. IM is considered crucial for the successful growth of organizations in extremely competitive business markets. It is suggested that future research with a quantitative approach be carried out to show what type of IM is developed by organizations and whatCAs they obtain in return. Also, to examine the factors and actors involved in IMto develop CA. The results of the study have the potential to guide future research and sound business strategies. A key limitation is the Tree of Science (ToS) tool’s database restriction, which may exclude relevant studies beyond Web of Science.
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