La penetración de Airbnb y su relación con el ciclo de vida de los destinos turísticos en los Pueblos Mágicos de México

Carlos Hugo Millán-García; Arlen Sánchez Valdés; Gabriela Vanesa  Marenzana

doi:10.25100/cdea.v42i84.13451

https://doi.org/10.25100/cdea.v42i84.13451

Published: 2026-10-07

Keywords:

Collaborative Economy, Airbnb, Tourism Destination Life Cycle Model, Pueblos Mágicos

PDF

Issue: Vol. 42 No. 84 (2026): Vol. 42 No. 84 (2026), January–april

Section Research

Publication metrics

0

Authors

Carlos Hugo Millán-García Universidad Autónoma del Estado de México, Ciudad de México, México

Arlén Sánchez Valdés Universidad Autónoma del Estado de México, Ciudad de México, México

Gabriela Vanesa Marenzana Universidad Autónoma del Estado de México, Ciudad de México, México

Abstract

The Tourism Destination Life Cycle Model (TDLCM) has been widely used to analyze the evolution of tourism destinations based on demand. However, the expansion of accommodation platforms such as Airbnb introduces new variables for its interpretation. This study examines the relationship between the time elapsed since a destination was designated a Pueblo Mágico (Magical Town) and the growth of accommodation supply on Airbnb. A quantitative and correlational approach was adopted using secondary data from AirDNA corresponding to 177 Pueblos Mágicos in Mexico. Correlation coefficients and hypothesis testing were employed to analyze the data. The results reveal a significant relationship between the two variables, suggesting that the supply offered through digital platforms may constitute a complementary indicator for analyzing the life cycle of tourism destinations.

Author Biographies

Carlos Hugo Millán-García, Universidad Autónoma del Estado de México, Ciudad de México, México

PhD in Economic and Administrative Sciences, Master’s Degree in Tourism Studies, Specialist in Tourism Business Administration, and Bachelor’s Degree in Tourism. Researcher recognized by the National System of Researchers (SNII) at the Candidate level, professor and Adventure Tourism instructor, with more than 10 years of managerial experience in the hospitality industry and an academic career focused on tourism, competitiveness, sustainability, economic impacts, business ethics, and the application of artificial intelligence to tourism.

Arlén Sánchez Valdés, Universidad Autónoma del Estado de México, Ciudad de México, México

PhD in Tourism Studies, Master’s Degree in Business Administration, and Bachelor’s Degree in Business Administration. Full-time professor at the Autonomous University of the State of Mexico (UAEMéx).

Gabriela Vanesa Marenzana, Universidad Autónoma del Estado de México, Ciudad de México, México

PhD candidate in Management Sciences at the National University of the South, in Bahía Blanca, Argentina; Master’s degree in Tourism Development and Management and Bachelor’s degree in Tourism. She is a faculty member at the Faculty of Tourism of the National University of Comahue.

How to Cite

Millán-García, C. H., Sánchez Valdés, A., & Marenzana, G. V. . (2026). The penetration of Airbnb and its relationship with the tourism destination life cycle in Mexico’s Pueblos Mágicos. Cuadernos De Administración, 42(84), e20613451. https://doi.org/10.25100/cdea.v42i84.13451

References

Adamiak, C. (2020). Peer-to-peer accommodation in destination life cycle: The case of Nordic countries. Scandinavian Journal of Hospitality and Tourism, 20(3), 212–226. https://doi.org/10.1080/15022250.2020.1775116

Adamiak, C. (2022). Current state and development of Airbnb accommodation offer in 167 countries. Current Issues in Tourism, 25(19), 3131–3149. https://doi.org/10.1080/13683500.2019.1696758

Adamiak, C., Szyda, B., Dubownik, A., & García-Álvarez, D. (2019). Airbnb offer in Spain-Spatial analysis of the pattern and determinants of its distribution. ISPRS International Journal of Geo-Information, 8(3), Article 155. https://doi.org/10.3390/ijgi8030155

Agarwal, S. (2002). Restructuring seaside tourism: The resort lifecycle. Annals of Tourism Research, 29(1), 25–55. https://doi.org/10.1016/S0160-7383(01)00002-0

Aguado-Moralejo, I., Echebarria, C., & Barrutia, J. M. (2021). Airbnb: ¿economía colaborativa o nuevo modelo de negocio? Evidencia empírica reciente desde una ciudad de tamaño medio como Bilbao. Investigaciones Geográficas, 76, 97–118. https://doi.org/10.14198/INGEO.18910

Airbnb. (2023a). AirDNA. Evaluate a Market. https://app.airdna.co/data/mx?tab=markets

Airbnb. (2023b). Sobre nosotros - Airbnb Newsroom. News. https://news.airbnb.com/es/about-us/

Algar, R. (2007). Collaborative consumption. Leisure Report, 16–17.

Braga de Souza, R., & Viana Leonelli, G. C. (2021). Airbnb no Brasil: uma nova agenda de pesquisa para os estudos urbanos. Urbe. Revista Brasileira de Gestão Urbana, 13. https://doi.org/10.1590/2175-3369.013.e20200400

Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. The Canadian Geographer, 24(1), 5–12. https://doi.org/10.1111/j.1541-0064.1980.tb00970.x

Dervojeda, K., Verzijl, D., Nagtegaal, F., Lengton, M., Rouwmaat, E., Monfardini, E., & Frideres, L. (2013). The sharing economy: Accessibility-based business models for peer-to-peer markets (Case study No. 12). European Commission, Business Innovation Observatory.

Diez, V. A. (2019). El modelo de ciclo de vida de los destinos turísticos: Vigencia, críticas y adaptaciones al modelo Butler. Realidad, Tendencias y Desafíos en Turismo (CONDET), 17(1), 19–34.

Domínguez-Mujica, J. (2008). El modelo turístico de Canarias. Études Caribéennes, (9-10). https://doi.org/10.4000/etudescaribeennes.1082

Gómez Aguirre, M., Salvador, N., Guerrero, T., & Manuel, L. (2021). The influence of Airbnb on hotel occupancy in Mexico: a Big Data Analysis. CIMEXUS, 16(1), 9–32. https://doi.org/10.33110/cimexus160101

Gotham, K. F. (2005). Tourism gentrification: The case of New Orleans' Vieux Carre (French Quarter). Urban Studies, 42(7), 1099–1121. https://doi.org/10.1080/00420980500120881

Hall, C. M., Prayag, G., Safonov, A., Coles, T., Gössling, S., & Naderi Koupaei, S. (2022). Airbnb and the sharing economy. Current Issues in Tourism, 25(19), 3057–3067. https://doi.org/10.1080/13683500.2022.2122418

Heo, C. Y., & Blengini, I. (2019). A macroeconomic perspective on Airbnb’s global presence. International Journal of Hospitality Management, 78, 47–49. https://doi.org/10.1016/j.ijhm.2018.11.013

Herrero Suárez, C. (2017). Las viviendas de uso turístico: ¿el enemigo a abatir? Reflexiones sobre la normativa autonómica en materia de alojamientos turísticos. Revista de Estudios Europeos, (70), 147–158.

Ibarra-Fretell, W. G., & Grijalva-Salazar, R. V. (2025). Hacia una economía plataformizada: el impacto de las plataformas digitales en las MYPEs de Lima, Perú. AiBi Revista de Investigación, Administración e Ingeniería, 13(1), 67–74. https://doi.org/10.15649/2346030X.3530

Ioannides, D., Röslmaier, M., & van der Zee, E. (2018). Airbnb as an instigator of 'tourism bubble' expansion in Utrecht's Lombok neighbourhood. Tourism Geographies, 21(5), 822–840. https://doi.org/10.1080/14616688.2018.1454505

Kassem, S. (2023). Work and Alienation in the Platform Economy – Amazon and the Power of Organization. Bristol University Press. https://doi.org/10.51952/9781529226577

Millán-García, C. H., & Gómez-Díaz, M. del R. (2018). Factores e indicadores de competitividad hotelera. Compendium, 21(40). https://revistas.ucla.edu.ve/index.php/Compendium/article/view/1657/946

Morales-Pérez, S., Garay, L., & Wilson, J. (2022). Airbnb’s contribution to socio-spatial inequalities and geographies of resistance in Barcelona. Tourism Geographies, 24(6–7), 978–1001. https://doi.org/10.1080/14616688.2020.1795712

Moreno-Izquierdo, L., Ramón-Rodríguez, A. B., & Such-Devesa, M. J. (2016). Turismo colaborativo: ¿Está Airbnb transformando el sector del alojamiento? Economistas, (150), 107–119.

Oskam, J., & Boswijk, A. (2016). Airbnb: The future of networked hospitality businesses. Journal of Tourism Futures, 2(1), 22–42. https://doi.org/10.1108/JTF-11-2015-0048

Owyang, J., Tran, C., & Silva, C. (2013). The collaborative economy. Altimeter Group.

Pastor, R., & Rivera-García, J. (2020). Airbnb y la intermediación turística. ¿Competición o coopetición? Percepción de los agentes de viajes en España. Revista Empresa y Humanismo, 107–132. https://doi.org/10.15581/015.xxiii.2.107-132

Rebollo-Sanz, Y. F., & Rodriguez-Planas, N. (2020). When the Going Gets Tough… Financial Incentives, Duration of Unemployment, and Job-Match Quality. Journal of Human Resources, 55(1), 119-163. https://doi.org/10.3368/jhr.55.1.1015.7420R2

Rivera-García, J., Fernández-Villarán, A., & Pastor-Ruiz, R. (2023). Examining the impact of the platform economy on Spain’s cultural destinations through the lens of free tours. International Journal of Tourism Cities, 9(4), 861–874. https://doi.org/10.1108/IJTC-05-2023-0089

Rodríguez-Antón, J. M., Alonso-Almeida, M. M., Rubio-Andrada, L., & Celemín-Pedroche, M. S. (2016). La economía colaborativa. Una aproximación al turismo colaborativo en España. CIRIEC-España, Revista de Economía Pública, Social y Cooperativa, (88), 259–283. https://doi.org/10.7203/CIRIEC-E.88.9107

Sánchez Valdés, A., Vargas Martínez, E. E., & Castillo Nechar, M. (2017). Origen, concepción y tratamiento del ciclo de vida de los destinos turísticos: Una reflexión en torno al modelo de Butler. Compendium, 20(38). https://www.redalyc.org/articulo.oa?id=88051773005

Santucci de Oliveira, B., Bauer, J. E., Tomelin, C. A., & Lisboa Sohn, A. P. (2019). Economía compartida: un estudio sobre Airbnb. Estudios y Perspectivas en Turismo, 28(3), 636–651. https://dialnet.unirioja.es/servlet/articulo?codigo=6973383&info=resumen&idioma=ENG

SECTUR. (2015). La información en línea como método de análisis de la actividad hotelera y percepción de los turistas. In Documentos de investigación Estadística y Económica. http://www.datatur.sectur.gob.mx/Documentos Publicaciones/2015_1_DocInvs.pdf

SECTUR. (2021, December). Censos Económicos en Pueblos Mágicos. Indicadores de Pueblos Mágicos. http://www.datatur.sectur.gob.mx/PueblosMagicos/pminicio.aspx

Silva, L. A., & de Azevedo Barbosa, M. de L. (2020). El discurso del consumo colaborativo en turismo. Análisis a partir de la plataforma de viajes Airbnb. Estudios y Perspectivas en Turismo, 29(3), 709–729.

Singh, N., & Botelho Azevedo, A. . (2021). Geografia da AirBnb em Barcelona e Lisboa: Un estudo comparativo. Finisterra, 56(118), 151–173. https://doi.org/10.18055/Finis23725

Sousa Lobo, Y. (2020). Economia colaborativa e destinos turísticos urbanos. Revista Brasileira de Pesquisa em Turismo, 14(3), 32–49. https://doi.org/10.7784/rbtur.v14i3.1841

Torres-Cierpe, J., Ravest, J., Galliorio, Á., & Julián-Vejar, D. (2024). Plataformas digitales: Una revisión a un campo emergente de estudios en Chile. Estudios Sociológicos, 42, 1–23. https://doi.org/10.24201/es.2024v42.e2700

Tussyadiah, I. P., & Pesonen, J. (2015). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 55(8), 1022–1040. https://doi.org/10.1177/0047287515608505

Wallsten, S. (2015). The Competitive Effects of the Sharing Economy: How is Uber Changing Taxis? Technology Policy Institute. https://farapaper.com/wp-content/uploads/2022/08/Fardapaper-The-Competitive-Effects-of-the-Sharing-Economy-How-is-Uber-Changing-Taxis.pdf

Yrigoy, I. (2017). Airbnb en Menorca: ¿Una nueva forma de gentrificación turística? Localización de la vivienda turística, agentes e impactos sobre el alquiler residencial. Scripta Nova: Revista Electrónica de Geografía y Ciencias Sociales, 21. https://doi.org/10.1344/sn2017.21.18573

Statistics