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echnological innovation grows by leaps and bounds, becoming a key element in the development of any activity in society today. At the business level, the proper use of technological tools provides a clear competitive advantage over establishments that do not have them, or, failing that, over small businesses that are unable to optimize their use. From the above, the objective of this research is to determine the critical success factors that influence the level of implementation of information technologies within micro and small enterprises in the northeastern region of Mexico. For this reason, a questionnaire was applied to 128 owners and managers, using factor analysis with SPSS version 24 as a statistical analysis tool. The results show that there are seven factors that influence the implementation of technology, among them: i) favorable internal relations, ii) adoption, iii) decision making and iv) cost.

Nestor Alberto Zapata Márquez

Student, Master’s degree in Business Management, Universidad Autónoma de Tamaulipas, México. Engineer in Computational Systems, Instituto Tecnológico de Ciudad Victoria, México. e-mail:azm.nestor@gmail.com. ORCID ID: https://orcid.org/0000-0002-0749-7844

José Melchor Medina Quintero

Professor and researcher, Victoria Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, México. BA in Administrative Computing, Universidad Autónoma de Tamaulipas, México. Doctor in Enterprise Information Systems, Universidad Politécnica de Madrid, Spain. e-mail: jmedinaq@docentes.uat.edu.mx. ORCID ID: https://orcid.org/0000-0003-3466-7113

Francisco Isaí Morales Sáenz

Student, Master’s degree in Business Management, Universidad Autónoma de Tamaulipas, México. BA in Administration, Universidad Autónoma de Tamaulipas, México. e-mail: fmsaenz@uat.edu.mx. ORCID ID: https://orcid.org/0000-0001-9740-149X

Demian Abrego Almazán

Professor and researcher, Victoria Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, México. BA in Administrative Computing, Universidad Autónoma de Tamaulipas, México. Doctor of Administration Sciences, Universidad Autónoma de Tamaulipas, México. e-mail:dabrego@docentes.uat.edu.mx. ORCID ID: https://orcid.org/0000-0003-0147-8834

Zapata Márquez, N. A., Medina Quintero, J. M., Morales Sáenz, F. I., & Abrego Almazán, D. (2019). Critical Success Factors in Implementing IT in MSMEs. Cuadernos De Administración, 35(63), 3–14. https://doi.org/10.25100/cdea.v35i63.6874

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