Literature review, prospects for exporting and internationalization in small and medium-sized companies
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Small and medium-sized enterprises (SMEs) represent a crucial component of the economy. The ability to internationalize through exporting is essential not only for their growth, but also with a view to fostering the internal economic advancement of countries. This information crawl seeks to address the common obstacles faced by small and medium-sized enterprises at the beginning of the export process as a model for internationalization. The methodology applied was a literature review with an in-depth data analysis, which identifies the importance of good decision making by managers, who value direct communication with their customers as a primary source of information. In turn, exporting is one of the most common ways for SMEs to enter foreign markets in the initial stages of their internationalization, focusing their efforts on selecting export channels that optimize transaction cost efficiency. This research offers SMEs a guide to have an approach to the common difficulties that may arise internally in these companies, and what it means to sell in an international market, where the adaptability of products and transportation to these markets can represent a significant increase in their costs a priori for these companies to reach new markets and initiate export processes becomes something that can be very difficult for them.
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