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The organizations in the contemporary present a variety of characteristics that shape its reason for being. Showing to society as an actor in the game of intersubjective relations proper of the system in which it lives. 

In contemporary ethics and morality appear in the organizations dynamics in a postmodern way, that is, the ideal of modern ethics and morality that designated right and wrong, no longer are categorical imperatives that guide the actions of these. The conceptual Support of tbis reflection is in the ideas of Lipovetsky (2000), who introduced a marriage between ethics and business where ethics has a new role due to the development of business. Tbus, the proposal shows the relationship between rationality, ethics and business logic, with the interest of developing a critical reflection about the reason for being of the contemporary organizations and their social responsibility.




Gregorio Giraldo Garcés

Contador Público de la Universidad del Valle. Candidato a Maestría en Ciencias de la Organización. Trabajo de Grado. Universidad del Valle. 2008. Actualmenle. Docente Contratista de Medio Tiempo en el Departamento de Conlabilidad y Finanzas de la Universidad del Valle. 2007 - 2008. Y Catedrático de la Universidad Javeriana Cali, Colombia
Giraldo Garcés, G. (2007). RATIONALITY AND ETHICS IN ORGANIZATIONS. Cuadernos De Administración, 23(38), 53–62.