Vol. 37 No. 71 (2021)

10.25100/cdea.v37i71

Published: 2021-09-18

Editorial

Editorial

John Willmer Escobar
Article XML
  • Pages : e1011826 |
  • 477 | 345 | 10
DOI: https://doi.org/10.25100/cdea.v37i71.11826

Volumen 37 N°71 - Research

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Article XML Reviewed version (Spanish)
  • Pages : e2011195 |
  • 2091 | 664 | 44 | 1023
DOI: https://doi.org/10.25100/cdea.v37i71.11195

Internationalization and open innovation in SMEs from the horticultural sector in Colombia

Tulio Ferney Silva Castellanos, Fernando Echeverry Valencia, Luis Felipe Bocanegra Henao
Article XML Reviewed version (Spanish)
  • Pages : e2510668 |
  • 897 | 411 | 13 | 171
DOI: https://doi.org/10.25100/cdea.v37i71.10668

Case Analysis: Financial viability for the commercialization of physicochemical testing services at the Antioquia Liquor and Alcohol Factory (ALAF)

Carmelina Patrón Mejía, Carlos Mario Durango Yepes
Article XML
  • Pages : e2110690 |
  • 455 | 177 | 11
DOI: https://doi.org/10.25100/cdea.v37i71.10690

A framework explaining the entrepreneurial intentions of engineering students in public universities

Pilar Ester Arroyo, María de Lourdes Cárcamo-Solís, Héctor Cuevas-Vargas, Salvador Estrada-Rodríguez
Article XML
  • Pages : e2210736 |
  • 590 | 362 | 19
DOI: https://doi.org/10.25100/cdea.v37i71.10736

Corporate Governance and Organizational Social Responsibility: discussion about the Multilatinas case

Carlos Tello-Castrillón
Article XML
  • Pages : e2310975 |
  • 449 | 364 | 20
DOI: https://doi.org/10.25100/cdea.v37i71.10975

Announcements Effect of Corporate Bond Issuance on Stock Returns: Evidence from Chile

Edinson Edgardo Cornejo-Saavedra, Jorge Andrés Muñoz Mendoza, Carlos Leandro Delgado Fuentealba, Sandra María Sepúlveda Yelpo, Carmen Lissette Veloso Ramos
Article XML
  • Pages : e2411242 |
  • 464 | 311 | 28
DOI: https://doi.org/10.25100/cdea.v37i71.11242

Sustainable segmentation for ecological personal hygiene products in the hard discount format

Daniel Antonio Herrera González
Article XML Reviewed version (Spanish)
  • Pages : e2610679 |
  • 502 | 355 | 11 | 186
DOI: https://doi.org/10.25100/cdea.v37i71.10679

Volumen 37 N°71 - Reflection

Bank financing management with a value chain approach in Cuba

Natalia lorenzo-komova, Ana De Dios Martínez, Carlos Manuel Souza Viamontes
Article XML Reviewed version (Spanish)
  • Pages : e5011144 |
  • 576 | 279 | 12 | 302
DOI: https://doi.org/10.25100/cdea.v37i71.11144