Vol. 34 No. 61 (2018)

Published: 2018-05-15

Editorial

Editorial

Carlos Hernán González-Campo
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  • Pages : 1-2 |
  • 737 | 201 | 9
DOI: https://doi.org/10.25100/cdea.v34i61.6942

Research

Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez
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  • 953 | 492 | 22
DOI: https://doi.org/10.25100/cdea.v34i61.6360

Strategy and generation of value in Colombian service-providing companies

Ramiro Parra Hernández, Beatriz Elena Guzmán Díaz, Edwin Tarapuez Chamorro
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  • 773 | 298 | 20
DOI: https://doi.org/10.25100/cdea.v34i61.6005

Innovation in Companies operating in the Foodstuffs Sector of Colombia. An analysis from the perspective of open innovation

Martha Lucia Agredo Diaz, Tulio Ferney Silva Castellanos
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  • 867 | 299 | 76
DOI: https://doi.org/10.25100/cdea.v34i61.5922

Environmental entrepreneurship and public policy: the case of the Programa Emprender para la Vida (Entrepreneurship for Life Program)

Adriana María Arroyave Puerta, Flor Ángela Marulanda Valencia
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  • 561 | 199 | 10
DOI: https://doi.org/10.25100/cdea.v34i61.6084

Formal and informal institutions in relation to the entrepreneurial phenomenon in the Americas

David Andrés Camargo, María Carolina Ortiz Riaga, Octavio Cardona García
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  • 599 | 250 | 9
DOI: https://doi.org/10.25100/cdea.v34i61.6399

Global communication models and their importance to public administrations. The case of the Secretariat of Information and Communication Technologies in Cundinamarca

Cindy Rocío López Villanueva, Edgar Enrique Martínez Cárdenas, Harold David Pico García
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  • 537 | 218 | 14
DOI: https://doi.org/10.25100/cdea.v34i61.6290

Review

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez
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  • 612 | 258 | 155
DOI: https://doi.org/10.25100/cdea.v34i61.6332