Vol. 34 No. 61 (2018)

Published: 2018-05-15

Editorial

Editorial

Carlos Hernán González-Campo
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  • Páges : 1-2 |
  • 393 | 13 | 1
DOI: https://doi.org/10.25100/cdea.v34i61.6942

Research

Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez
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  • 576 | 82 | 5
DOI: https://doi.org/10.25100/cdea.v34i61.6360

Strategy and generation of value in Colombian service-providing companies

Ramiro Parra Hernández, Beatriz Elena Guzmán Díaz, Edwin Tarapuez Chamorro
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  • 466 | 26 | 4
DOI: https://doi.org/10.25100/cdea.v34i61.6005
DOI: https://doi.org/10.25100/cdea.v34i61.5922
DOI: https://doi.org/10.25100/cdea.v34i61.6084

Formal and informal institutions in relation to the entrepreneurial phenomenon in the Americas

David Andrés Camargo, María Carolina Ortiz Riaga, Octavio Cardona García
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  • 367 | 20
DOI: https://doi.org/10.25100/cdea.v34i61.6399
DOI: https://doi.org/10.25100/cdea.v34i61.6290

Review

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez
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  • 347 | 21 | 29
DOI: https://doi.org/10.25100/cdea.v34i61.6332