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By Author
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Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations
María Alejandra Maya Restrepo, Jorge Iván Pérez Rave
Páges : e2413227 |
149
|
115
DOI:
https://doi.org/10.25100/cdea.v40i78.13227
Systematic literature review on customer analytics capabilities
María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría
Páges : e2013472 |
50
|
56
DOI:
https://doi.org/10.25100/cdea.v40i79.13472
Sustainability marketing strategies of companies in Mexico
Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
Páges : e2611221 |
330
|
81 |
2
DOI:
https://doi.org/10.25100/cdea.v38i72.11221
Diagnosing the Impact of Digital Transformation on the Human Talent of SMEs in Bogotá, Colombia
Araceli Manco Zapata, Ivan Roberto Cortes Gómez
Páges : e2012475 |
589
|
213 |
6
DOI:
https://doi.org/10.25100/cdea.v39i75.12475
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