Corporate Social Responsibility Management in Project Management: A Theoretical Approach

Abstract

The aim of this paper is to present a theoretical approach in order to propose a social responsibility management model for project management. This theoretical support is based on the topics of Corporate Social Responsibility (CSR) and Project Management (PM). In recent times, CSR has been widely applied in permanent organizations, but there is insufficient evidence to indicate that CSR has been systematically incorporated into projects, which are temporary organizations, specifically in PM practices. The method employed began by setting the topics that should be consulted. Then, the documentary research was carried out using renowned databases and books in the two topics, based on the definition of keywords in each of them. Thereafter, the results of the research were classified by topic, and, finally, the theoretical framework was drawn up. The result revolves around items such as social responsibility, CSR, and stakeholders, as regards CSR; and revolves around the items of project and PM, as concerns PM. There is also discussion conducted based on the relationship between CSR and PM, according to the background research. The conclusions relate to the different theoretical approaches found for the concepts of CSR, project, and PM, which frame the development of research.

Authors

Downloads

Download data is not yet available.

Keywords

Author Biography


, Universidad del Tolima

Full Professor, Department of Administration and Marketing, School of Economics and Administrative Sciences Universidad del Tolima, Ibagué, Colombia. Business Administrator of the Universidad del Tolima, Ibagué, Colombia, Doctor in Project Management, Universidad EAN, Bogotá, Colombia

References

Acuña, L., Araque, J., Rosero, O., Rubio, G., & Uribe, M. (2014). Responsabilidad social empresarial: una mirada desde la teoría y la praxis empresarial. Ibagué, Colombia: Universidad del Tolima.

Aguilera, R., Rupp, D., Williams, C., & Ganapathi, J. (2007). Putting the S back in CSR: a multi-level theory of social change in organizations. Academy of Management Review, 32(3), 836-863. https://doi.org/10.2307/20159338

Araque, J., Rubio, G., & Uribe, M. (2015). Responsabilidad social universitaria: teoría y aplicación. Caso de análisis: Universidad del Tolima. Ibagué, Colombia: Universidad del Tolima.

Arboleda, G. (2013). Proyectos: identificación, formulación, evaluación y gerencia (2ª ed.). Bogotá, Colombia: Alfaomega.

Asociación Española de Contabilidad y Administración de Empresas (AECA). (2004). Marco conceptual de la responsabilidad social corporativa. Madrid, España: AECA.

Atehortúa, F. (2008). Responsabilidad social empresarial: Entre la ética discursiva y la racionalidad técnica. Revista EAN, (62), 125-139. Recuperado de https://journal.universidadean.edu.co/index.php/Revista/article/view/433/428

Baca, G. (2013). Evaluación de proyectos (7ª ed.). Ciudad de México, México: McGraw-Hill.

Bassem, A., Jastram, S., & Meyer, K. (2005). Corporate social responsibility. Zeitschrift für Wirtschafts- und Unternehmensethik (zfwu), 6(2), 231-236. Retrieved from https://nbn-resolving.org/urn:nbn:de:0168-ssoar-358871

Bower, J. (1995). Oficio y arte de la gerencia (Vol. II). Bogotá, Colombia: Norma.

Cadbury, A. (2006). Corporate social responsibility. Twenty-First Century Society: Journal of the Academic of Social Sciences, 1(1), 5-21. https://doi.org/10.1080/17450140600679883

Carroll, A. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505. doi: 10.2307/257850

Carroll, A. (1991). The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48. http://dx.doi.org/10.1016/0007-6813(91)90005-G

Díaz, N. (2013). De la sostenibilidad al valor compartido: gerencia estratégica de los grupos de interés. Daena: International Journal of Good Conscience, 8(1), 159-176. Recuperado de http://spentamexico.org/v8-n1/A13.8(1)159-176.pdf

Díaz, N., y Castaño, C. (2013). El valor compartido como nueva estrategia de desarrollo empresarial. Daena: International Journal of Good Conscience, 8(2), 82-100. Recuperado de https://bibliotecadigital.ccb.org.co/handle/11520/21028

Freeman, E. (1984). Strategic management: a stakeholder approach. Boston, USA: Pitman.

Freeman, R. (2004). Ethical leadership and creating value for stakeholders. In R. Peterson, & O. Farrel (Eds.), Business ethics (pp. 82-97). New York and London, USA: M.E. Sharpe, Armonk.

Friedman, A., & Miles, S. (2006). Stakeholders. New York, USA: Oxford.

Gido, J., & Clements, J. (2012). Administración exitosa de proyectos (5ª ed.). Ciudad de México, México: Cengage Learning.

Gluch, P. (2009). Unfolding roles and identities of professionals in construction projects: exploring the informality of practices. Construction Management and Economics, 27 (19), 959-968. doi: https://doi.org/10.1080/01446190903179728.

Gray, C., & Larson, E. (2009). Administración de proyectos. (4ª ed.). Ciudad de México, México: McGraw-Hill.

Great Britain Office of Government Commerce (OGC). (2005). Managing successful projects with Prince 2. London, UK: OGC.

Guerrero, D., y Sandoval, J. (2011). La responsabilidad social como generadora de valor empresarial: hacia la construcción de un modelo de balance social para las mipymes. Revista UDCA, 14(2), 177-186. Recuperado de http://www.scielo.org.co/scielo.php?pid=S0123-42262011000200019&script=sci_abstract&tlng=es

Hernández, R., Fernández, C., y Baptista, M. (2014). Metodología de la investigación (6a ed.). Ciudad de México, México: McGraw-Hill.

Holbrook, J. (2005). Project management manual – Glossary. Retrieved from https://billionbooksbaby.org/view.php?res=http://www.wsdot.wa.gov/NR/rdonlyres/3DDE6D10-C5FB-4D45-8386-4180CE905BD0/0/WSDOTPMGlossary.pdf&keyword=Project+Management+Manual.

Instituto Colombiano de Normas Técnicas y Certificación (ICONTEC). (2014). Guía Técnica Colombiana ISO 21500. Directrices para la dirección y gestión de proyectos. Bogotá, Colombia: ICONTEC.

Instituto de Estudios Superiores de la Empresa (IESE). (2002). Código de gobierno para la empresa sostenible. Barcelona, España: Universidad de Navarra.

Instituto Latinoamericano de Planificación Económica y Social (ILPES). (1991). Guía para la presentación de proyectos. Ciudad de México, México: Siglo XXI Editores.

International Organization for Standardization (ISO). (2010). Norma Internacional ISO 26000. Ginebra, Suiza: ISO.

International Project Management Association (IPMA). (2015). Individual competence baseline for project, programme & portfolio management. Zurich, Switzerland: IPMA.

Johnson, G., Scholes, K., & Whittington, R. (2014). Dirección estratégica (7ª ed.). Madrid, España: Prentice Hall.

Kerzner, H. (1998). In search of excellence in project management. New York, USA: John Wiley & Sons.

Kerzner, H. (2001). Strategic planning for project management using a project manage maturity model. New York, USA: John Wiley & Sons.

Kerzner, H. (2013a). Project management: a systems approach to planning, scheduling, and controlling (11th edi.). New York, USA: John Wiley & Sons.

Kerzner, H. (2013b). Eleven common mistakes made by new or inexperienced project managers. PM World Journal, 2(11), 1-5. Retrieved from http://connection.ebscohost.com/c/articles/91904590/eleven-common-mistakes-made-by-new-inexperienced-project-managers

Lozano, L., & Díaz, N. (2010). Ética y responsabilidad social. En C. Martínez (Ed.), Aproximaciones a la gerencia humanista (pp. 69-92). Bogotá, Colombia: Universidad EAN.

Lloyd-Walker, B., French, E., & Crawford, L. (2016). Rethinking researching project management. International Journal of Managing Projects in Business, 9(4), 903-930. Retrieved from https://www.emerald.com/insight/publication/issn/1753-8378/vol/9/iss/4

Miranda, J. (2012). El desafío de la gerencia de proyectos (3ª ed.). Bogotá, Colombia: MM Editores.

Mokate, K. (2004). Evaluación financiera de proyectos de inversión (2ª ed.). Bogotá, Colombia: Uniandes y Alfaomega.

Morris, P. (2013). Reconstructing project management reprised: a knowledge perspective. Project Management Journal, 44(5), 6-23. https://doi.org/10.1002/pmj.21369

Navarro, F. (2008). Responsabilidad social corporativa: Teoría y práctica. Madrid, España: ESIC.

Porter, M., & Kramer, M. (2011). The creation of shared value. Harvard Business Review, 89(1), 62-77. Retrieved from https://hbr.org/2011/01/the-big-idea-creating-shared-value

Project Management Institute (PMI). (2013). Guía de los fundamentos para la dirección de proyectos (Guía del PMBOK) (5ª ed.). Pensilvania, Estados Unidos: PMI.

Qi, G., Shen, L., Zeng, S., & Ochoa, J. (2010). The drivers for contractors´ green innovation: an industry perspective. Journal of Cleaner Production, 18(14), 1358–1365. DOI: 10.1016/j.jclepro.2010.01.017.

Real Academia Española (2013). Diccionario de la lengua española (Vigésima segunda edición). Recuperado de http://lema.rae.es/drae/?val=responsabilidad.

Rosero, O. (2015). Relación entre desempeño financiero y responsabilidad social empresarial: un análisis en la banca europea (Tesis doctoral). Universidad de Valladolid, Valladolid, España.

Sapag, N., Sapag, R., & Sapag, J. (2014). Preparación y evaluación de proyectos (6ª ed.). Ciudad de México, México: McGraw-Hill.

Salazar, J., Husted, B., & Biehl, M. (2012). Thoughts on the evaluation of corporate social performance through projects. Journal of Business Ethics, 105(2), 175-186. Retrieved from https://www.jstor.org/stable/41413253?seq=1

Schieg, M. (2009). The model of corporate social responsibility in project management. Business, theory and practice, 10(4), 315-321. doi: https://doi.org/10.3846/1648-0627.2009.10.315-321

Tam, C., Tam, V., & Tsui, W. (2004). Green construction assessment for environment in the construction industry of Hong Kong. International Journal of Project Management, 22(7), 563-571. https://doi.org/10.1016/j.ijproman.2004.03.001

Torres, Z., & Torres, H. (2014). Administración de proyectos. Ciudad de México, México: Grupo Editorial Patria.

Uribe, M. (2016). Modelo de gestión de la responsabilidad social empresarial en la gerencia de proyectos, enfocado al sector construcción (Anteproyecto de tesis). Bogotá, Colombia: Universidad EAN. Recuperado de https://repository.ean.edu.co/bitstream/handle/10882/9063/UribeMario2018_%201D39338ACAB0905A26FFD0AA0?sequence=2

Uribe, M. (2018). Modelo de gestión de la responsabilidad social empresarial en el ámbito de los proyectos, enfocado al sector construcción (Tesis doctoral). Universidad EAN, Bogotá, Colombia. Recuperado de https://repository.ean.edu.co/handle/10882/9063

Zeng, S., Tam, C., Deng, Z., & Tam, V. (2003). ISO 14000 and the construction industry: survey in China. Journal of Managing Engineering, 19(3), 107-115. Retrieved from https://ascelibrary.org/doi/10.1061/%28ASCE%290742-597X%282003%2919%3A3%28107%29

Zeng, S., Ma, H., Lin, H., Zeng, R., & Tam, V. (2015). Social responsibility of major infrastructure projects in China. International Journal of Project Management, 33(3), 537-548. https://doi.org/10.1016/j.ijproman.2014.07.007

Published
2020-04-06
| 116 |
How to Cite
Uribe Macías, M. (2020). Corporate Social Responsibility Management in Project Management: A Theoretical Approach. Cuadernos De Administración, 36(66), 20-35. https://doi.org/10.25100/cdea.v36i66.8444
Section
Research