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By Author
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Sustainability marketing strategies of companies in Mexico
Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
Páges : e2611221 |
242
|
55 |
1
DOI:
https://doi.org/10.25100/cdea.v38i72.11221
The Contribution of Enrique Luque to Marketing in Colombia
Claudia Gómez Ramírez
Páges : 81-95 |
253
|
4 |
4
DOI:
https://doi.org/10.25100/cdea.v25i42.415
Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement
Francisca C. Encinas Orozco, Judith Cavazos Arroyo
358
|
18 |
4
DOI:
https://doi.org/10.25100/cdea.v33i57.4464
SME Platforms as Business Models: A User-Centric Activity-System Approach
Manuela Gutierrez-Leefmans, Christopher Patrick Holland
Páges : 52-77 |
374
|
32
DOI:
https://doi.org/10.25100/cdea.v35i64.7248
Learning about the circular economy in rural communities of Cauca
Gehovell J. Vidal Pinilla, Yanlika A. Vidal Pinilla
Páges : e2411360 |
275
|
89 |
4
DOI:
https://doi.org/10.25100/cdea.v38i73.11360
The Circular Economy of PET bottles in Colombia
Álvaro Zapata Bravo, Valentina Vieira Escobar, Álvaro Zapata-Domínguez, Alfonso Rodríguez-Ramírez
Páges : e2310912 |
1610
|
127 |
10 |
546
DOI:
https://doi.org/10.25100/cdea.v37i70.10912
Circular economy and reducing consumption from a decolonial approach
Omar Cabrales Salazar, Florentino Márquez Vargas, Edgar garzón Pascagaza
Páges : e5110905 |
227
|
68
DOI:
https://doi.org/10.25100/cdea.v37i70.10905
Service quality in Medellin hotels using perceptual maps
Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales
Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno
390
|
14
DOI:
https://doi.org/10.25100/cdea.v34i60.5927
Consequences of organizational learning in commercial business relationships
José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez
Páges : 139-152 |
254
|
1 |
11
DOI:
https://doi.org/10.25100/cdea.v27i45.449
Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case
Nathalie Peña García
Páges : 15-24 |
351
|
2 |
11
DOI:
https://doi.org/10.25100/cdea.v30i51.39
The effects of business strategies on the financial performance of the rubber and plastic industries
Sylvia María Villarreal Archila, Karen Sofía Pardo Pérez
228
|
26 |
1 |
3
DOI:
https://doi.org/10.25100/cdea.v36i67.8724
Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex
Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez
536
|
69 |
5
DOI:
https://doi.org/10.25100/cdea.v34i61.6360
La sostenibilidad desde una perspectiva de las áreas de negocios
Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís
Páges : 7-19 |
727
|
48 |
404
DOI:
https://doi.org/10.25100/cdea.v32i56.4277
A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)
William Rodrigo Avendaño Castro
Páges : 17-27 |
384
|
6 |
31
DOI:
https://doi.org/10.25100/cdea.v29i49.60
Craftsmanship and champeta: cultural industries and local development in the municipalities of Clemencia and María la Baja in the department of Bolívar
Español
Johnker Augusto Santamaría Ramos, Milagro Elena Barraza Pava
332
|
10
DOI:
https://doi.org/10.25100/cdea.v34i60.6113
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