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Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Páges : e2611221 |
522 | 151 | 14

DOI: https://doi.org/10.25100/cdea.v38i72.11221

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Páges : 81-95 |
353 | 16 | 25

DOI: https://doi.org/10.25100/cdea.v25i42.415

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

467 | 69 | 5

DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland

Páges : 52-77 |
489 | 164

DOI: https://doi.org/10.25100/cdea.v35i64.7248

Learning about the circular economy in rural communities of Cauca

Gehovell J. Vidal Pinilla, Yanlika A. Vidal Pinilla

Páges : e2411360 |
453 | 230 | 10

DOI: https://doi.org/10.25100/cdea.v38i73.11360

The Circular Economy of PET bottles in Colombia

Álvaro Zapata Bravo, Valentina Vieira Escobar, Álvaro Zapata-Domínguez, Alfonso Rodríguez-Ramírez

Páges : e2310912 |
3561 | 747 | 25 | 1753

DOI: https://doi.org/10.25100/cdea.v37i70.10912

Circular economy and reducing consumption from a decolonial approach

Omar Cabrales Salazar, Florentino Márquez Vargas, Edgar garzón Pascagaza

Páges : e5110905 |
459 | 185 | 8

DOI: https://doi.org/10.25100/cdea.v37i70.10905

Service quality in Medellin hotels using perceptual maps
Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales

Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno

565 | 75 | 1

DOI: https://doi.org/10.25100/cdea.v34i60.5927

Consequences of organizational learning in commercial business relationships

José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez

Páges : 139-152 |
313 | 7 | 54

DOI: https://doi.org/10.25100/cdea.v27i45.449

Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case

Nathalie Peña García

Páges : 15-24 |
475 | 12 | 55

DOI: https://doi.org/10.25100/cdea.v30i51.39

The effects of business strategies on the financial performance of the rubber and plastic industries

Sylvia María Villarreal Archila, Karen Sofía Pardo Pérez

351 | 85 | 3 | 31

DOI: https://doi.org/10.25100/cdea.v36i67.8724

Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex

Laura Saraite-Sariene, Juana Alonso-Cañadas, Federico Galán-Valdivieso, María del Mar Gálvez-Rodríguez

739 | 150 | 7

DOI: https://doi.org/10.25100/cdea.v34i61.6360

La sostenibilidad desde una perspectiva de las áreas de negocios

Sergio Manuel Madero Gómez, Itzel Alejandra Zarate Solís

Páges : 7-19 |
970 | 141 | 981

DOI: https://doi.org/10.25100/cdea.v32i56.4277

A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

William Rodrigo Avendaño Castro

Páges : 17-27 |
528 | 48 | 109

DOI: https://doi.org/10.25100/cdea.v29i49.60

Craftsmanship and champeta: cultural industries and local development in the municipalities of Clemencia and María la Baja in the department of Bolívar
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Johnker Augusto Santamaría Ramos, Milagro Elena Barraza Pava

416 | 50 | 2

DOI: https://doi.org/10.25100/cdea.v34i60.6113

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