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Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría

Pages : e2013472 |
673 | 46 | 19

DOI: https://doi.org/10.25100/cdea.v40i79.13472

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave

Pages : e2413227 |
564 | 76 | 15

DOI: https://doi.org/10.25100/cdea.v40i78.13227

Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado

Pages : e2211798 |
488 | 431 | 9

DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Pages : e2611221 |
786 | 355 | 27

DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías

Pages : 3-17 |
682 | 10 | 245

DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez

Pages : e2011200 |
902 | 560 | 19

DOI: https://doi.org/10.25100/cdea.v38i72.11200

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

614 | 258 | 155

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Pages : e2011195 |
2047 | 639 | 41 | 995

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel

Pages : 8-14 |
617 | 150 | 280

DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Pages : 117-129 |
932 | 114 | 366

DOI: https://doi.org/10.25100/cdea.v31i53.22

The effect of innovation management on competitive advantage: A review of current trends

Nayra Nayibe Rojas Murillo, Carlos Orlando Parra Penagos

Pages : e30214385 |
327 | 125 | 10

DOI: https://doi.org/10.25100/cdea.v41i83.14385

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Pages : 75-84 |
547 | 107 | 255

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Pages : 81-95 |
484 | 106 | 143

DOI: https://doi.org/10.25100/cdea.v25i42.415

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio

Pages : 131-140 |
534 | 62 | 226

DOI: https://doi.org/10.25100/cdea.v27i46.87

Strategies for Sustainability of Coffee Enterprises in Doncello Caquetá, Colombia

Diana Ali García Capdevilla, Erwin Andrés Gómez Valencia, Victor Julio Balanta Martínez

Pages : e20114296 |
215 | 177 | 6

DOI: https://doi.org/10.25100/cdea.v41i82.14296

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