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A case study for the analysis of visual neuromarketing in Plaza Ventura (Cucuta-Colombia)

William Rodrigo Avendaño Castro

Pages : 17-27 |
730 | 165 | 329

DOI: https://doi.org/10.25100/cdea.v29i49.60

Aspects that influence extrinsic and intrinsic motivation to acquire an online language course of a foreign language

Gerson Jaquin Cristancho Triana, Laura Sofia Corredor Aponte

Pages : e2112952 |
620 | 403 | 15

DOI: https://doi.org/10.25100/cdea.v39i77.12952

Strengthening administrative knowledge through a serious game

Miguel David Rojas López, Yalid Adriana Jerez Jiménez, Rubén Esneyder Morales Barbosa

Pages : e2311219 |
563 | 309 | 26

DOI: https://doi.org/10.25100/cdea.v39i76.11219

Systematic review: emotional brands from perspective based on advertising

Juan C. Castro Analuiza, Victoria Micaela Pazmiño Chimbana

Pages : e2012740 |
809 | 534 | 40

DOI: https://doi.org/10.25100/cdea.v39i76.12740

Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia

Jorge Iván Brand Ortiz, Darío José Espinal Ruíz, Mathieu Winand, Claudia Fernanda Rojas Nuñez

Pages : e2211051 |
559 | 399 | 14

DOI: https://doi.org/10.25100/cdea.v38i73.11051

Organizational characterization of craftsmanship in northern of Valle del Cauca

Benjamín Betancourt Guerrero, Dario José Espinal Ruiz, Gildardo Scarpetta Calero

Pages : 4-15 |
914 | 492 | 8 | 602

DOI: https://doi.org/10.25100/cdea.v36i67.8730

Pending question about the PIMS methodology: a brief account

Rubén Mosqueda Almanza

Pages : 139-151 |
368 | 99 | 138

DOI: https://doi.org/10.25100/cdea.v26i43.430

The service quality assessment in the banking services context

Juan Carlos Mayo Alegre, Néstor Alberto Loredo Carballo, Luis Carlos Fernández Cobas, Eriberto Bauzá Vázquez

Pages : 58-70 |
624 | 325 | 8

DOI: https://doi.org/10.25100/cdea.v36i68.9557

Literature review, prospects for exporting and internationalization in small and medium-sized companies

María Isabel Guerrero Molina, Jonathan Stev Bernal Franco

Pages : e30513571 |
292 | 179 | 3

DOI: https://doi.org/10.25100/cdea.v41i82.13571

Reflections on Responsible Tourism in the Framework of Social Responsibility

Camilo Antonio Mejia Reátiga, Meylin Heleana Ortiz

Pages : 148-160 |
718 | 480 | 14

DOI: https://doi.org/10.25100/cdea.v36i66.7196

Case Study on Public Management for Strengthening the Added Value of the Raw Cane Sugar Sector in the Municipality of Santander de Quilichao, Cauca, Colombia

Nathaly Burbano Muñoz

Pages : e20213576 |
35 | 10

DOI: https://doi.org/10.25100/cdea.v42i84.13576

Management indicators (KPIs) and (OKRs) as managerial tools in colombian business development

Mildred Karola López López, Cesar Augusto Medina Acero, Jorge Mario Cortés Cortés

Pages : e30414312 |
816 | 380 | 4

DOI: https://doi.org/10.25100/cdea.v41i82.14312

Theoretical Model on the Online Purchase Intention of the Mexican Internet User

Ana María del Rosario Alvarado Oregón, Oscar Bernardo Reyes Real

Pages : e2412824 |
604 | 1288 | 31

DOI: https://doi.org/10.25100/cdea.v39i77.12824

Strategic characterization of the cape gooseberry supply chain

Rafael Guillermo García-Cáceres, Lady Viviana Plazas-Martínez

Pages : e20214417 |
357 | 406 | 8

DOI: https://doi.org/10.25100/cdea.v41i82.14417

Safe Ride? Analysis of Female Consumer Behavior in the Context of Brazilian Ride-hailing

Fábio Luciano Violin, Luis Borges Gouveia, Mariciana Zorzi, Hugo Ferreira Arizaga

Pages : e20214295 |
239 | 192 | 5

DOI: https://doi.org/10.25100/cdea.v41i83.14295

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