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Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado
  • Páges : e2211798 |
  • 284 | 280 | 3
DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
  • Páges : e2611221 |
  • 535 | 163 | 14
DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías
  • Páges : 3-17 |
  • 502 | 75
DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez
  • Páges : e2011200 |
  • 575 | 232 | 5
DOI: https://doi.org/10.25100/cdea.v38i72.11200

Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría
  • Páges : e2013472 |
  • 382 | 398 | 8
DOI: https://doi.org/10.25100/cdea.v40i79.13472

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez
  • 427 | 57 | 77
DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
  • Páges : e2011195 |
  • 1547 | 322 | 25 | 435
DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel
  • Páges : 8-14 |
  • 455 | 38 | 120
DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
  • Páges : 117-129 |
  • 616 | 27 | 159
DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval
  • Páges : 75-84 |
  • 404 | 16 | 65
DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez
  • Páges : 81-95 |
  • 359 | 16 | 28
DOI: https://doi.org/10.25100/cdea.v25i42.415

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave
  • Páges : e2413227 |
  • 332 | 251 | 8
DOI: https://doi.org/10.25100/cdea.v40i78.13227

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio
  • Páges : 131-140 |
  • 336 | 10 | 53
DOI: https://doi.org/10.25100/cdea.v27i46.87

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo
  • 482 | 76 | 5
DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland
  • Páges : 52-77 |
  • 498 | 172
DOI: https://doi.org/10.25100/cdea.v35i64.7248
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Identifiers

DOI: 10.25100/cdea

ISSN: 0120-4645

e-ISSN: 2256-5078

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Digital preservation

The journal content is stored, preserved and distributed in collaborating libraries through the CLOCKSS initiative. 
Preservación digital: La revista realiza la preservación de sus contenidos a través de CLOCKS para dar garantía a nuestros autores que los artículos publicados en la revista permanezcan accesibles a futuro en caso de cualquier evento o cambio tecnológico manteniendo su integridad, autenticidad, fiabilidad, legibilidad y funcionalidad.
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Correo: cuadernosadm@correounivalle.edu.co - Editor: John Wilmer Escobar Velásquez

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