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By Author
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Sustainability marketing strategies of companies in Mexico
Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
Páges : e2611221 |
Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014
Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías
Páges : 3-17 |
Tacit knowledge about internal marketing in health care institutions
Ma. Cruz Lozano Ramirez
Páges : e2011200 |
The role of social media in the creation of brand experiences
Mauricio Losada-Otálora, Iván D. Sánchez
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Páges : e2011195 |
Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value
Pablo C. Farías Nazel
Páges : 8-14 |
Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia
William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
Páges : 117-129 |
Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies
Alexander Varon Sandoval
Páges : 75-84 |
The Contribution of Enrique Luque to Marketing in Colombia
Claudia Gómez Ramírez
Páges : 81-95 |
The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá
Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio
Páges : 131-140 |
Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement
Francisca C. Encinas Orozco, Judith Cavazos Arroyo
SME Platforms as Business Models: A User-Centric Activity-System Approach
Manuela Gutierrez-Leefmans, Christopher Patrick Holland
Páges : 52-77 |
International markets entry strategy determinants: an exploratory study in Peru
Fernando Robles, kety Lourdes Jauregui
Páges : 2-19 |
Consequences of organizational learning in commercial business relationships
José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez
Páges : 139-152 |
Service quality in Medellin hotels using perceptual maps
Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales
Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno
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