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Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado

Páges : e2211798 |
284 | 280 | 3

DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Páges : e2611221 |
535 | 163 | 14

DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías

Páges : 3-17 |
502 | 75

DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez

Páges : e2011200 |
575 | 232 | 5

DOI: https://doi.org/10.25100/cdea.v38i72.11200

Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría

Páges : e2013472 |
382 | 398 | 8

DOI: https://doi.org/10.25100/cdea.v40i79.13472

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

427 | 57 | 77

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Páges : e2011195 |
1547 | 322 | 25 | 435

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel

Páges : 8-14 |
455 | 38 | 120

DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Páges : 117-129 |
616 | 27 | 159

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Páges : 75-84 |
404 | 16 | 65

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Páges : 81-95 |
359 | 16 | 28

DOI: https://doi.org/10.25100/cdea.v25i42.415

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave

Páges : e2413227 |
332 | 251 | 8

DOI: https://doi.org/10.25100/cdea.v40i78.13227

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio

Páges : 131-140 |
336 | 10 | 53

DOI: https://doi.org/10.25100/cdea.v27i46.87

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

482 | 76 | 5

DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland

Páges : 52-77 |
498 | 172

DOI: https://doi.org/10.25100/cdea.v35i64.7248

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