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By Author
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Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review
Carlos Javier Ayala-Regalado
Páges : e2211798 |
117
|
115
DOI:
https://doi.org/10.25100/cdea.v39i77.11798
Sustainability marketing strategies of companies in Mexico
Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
Páges : e2611221 |
242
|
55 |
1
DOI:
https://doi.org/10.25100/cdea.v38i72.11221
Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014
Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías
Páges : 3-17 |
381
|
19
DOI:
https://doi.org/10.25100/cdea.v33i58.4527
Tacit knowledge about internal marketing in health care institutions
Ma. Cruz Lozano Ramirez
Páges : e2011200 |
286
|
92 |
2
DOI:
https://doi.org/10.25100/cdea.v38i72.11200
The role of social media in the creation of brand experiences
Mauricio Losada-Otálora, Iván D. Sánchez
328
|
17 |
17
DOI:
https://doi.org/10.25100/cdea.v34i61.6332
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
Páges : e2011195 |
717
|
105 |
14 |
129
DOI:
https://doi.org/10.25100/cdea.v37i71.11195
Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value
Pablo C. Farías Nazel
Páges : 8-14 |
357
|
7 |
72
DOI:
https://doi.org/10.25100/cdea.v30i51.38
Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia
William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
Páges : 117-129 |
461
|
12 |
45
DOI:
https://doi.org/10.25100/cdea.v31i53.22
Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies
Alexander Varon Sandoval
Páges : 75-84 |
316
|
5 |
19
DOI:
https://doi.org/10.25100/cdea.v29i49.66
The Contribution of Enrique Luque to Marketing in Colombia
Claudia Gómez Ramírez
Páges : 81-95 |
253
|
4 |
4
DOI:
https://doi.org/10.25100/cdea.v25i42.415
The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá
Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio
Páges : 131-140 |
242
|
9
DOI:
https://doi.org/10.25100/cdea.v27i46.87
Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement
Francisca C. Encinas Orozco, Judith Cavazos Arroyo
358
|
18 |
4
DOI:
https://doi.org/10.25100/cdea.v33i57.4464
SME Platforms as Business Models: A User-Centric Activity-System Approach
Manuela Gutierrez-Leefmans, Christopher Patrick Holland
Páges : 52-77 |
374
|
32
DOI:
https://doi.org/10.25100/cdea.v35i64.7248
International markets entry strategy determinants: an exploratory study in Peru
Fernando Robles, kety Lourdes Jauregui
Páges : 2-19 |
561
|
46 |
7
DOI:
https://doi.org/10.25100/cdea.v33i59.4485
Consequences of organizational learning in commercial business relationships
José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez
Páges : 139-152 |
254
|
1 |
11
DOI:
https://doi.org/10.25100/cdea.v27i45.449
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