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Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala
  • Páges : e2611221 |

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías
  • Páges : 3-17 |

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez
  • Páges : e2011200 |

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera
  • Páges : e2011195 |

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel
  • Páges : 8-14 |

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera
  • Páges : 117-129 |

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval
  • Páges : 75-84 |

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez
  • Páges : 81-95 |

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio
  • Páges : 131-140 |

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland
  • Páges : 52-77 |

International markets entry strategy determinants: an exploratory study in Peru

Fernando Robles, kety Lourdes Jauregui
  • Páges : 2-19 |

Consequences of organizational learning in commercial business relationships

José López Sánchez, María Leticia Santos Vijande, Juan Trespalacios Gutiérrez
  • Páges : 139-152 |

Service quality in Medellin hotels using perceptual maps

Análisis de la calidad del servicio en hoteles de Medellín usando mapas perceptuales

Juan Gabriel Vanegas, Jorge Anibal Restrepo, Gilly Andrea Barros, Gisella Agudelo Moreno
1 - 15 of 156 items 1 2 3 4 5 6 7 8 9 > >> 

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