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Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría

Pages : e2013472 |
595 | 7 | 14

DOI: https://doi.org/10.25100/cdea.v40i79.13472

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave

Pages : e2413227 |
508 | 43 | 12

DOI: https://doi.org/10.25100/cdea.v40i78.13227

Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado

Pages : e2211798 |
458 | 411 | 8

DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Pages : e2611221 |
750 | 332 | 22

DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías

Pages : 3-17 |
658 | 8 | 220

DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez

Pages : e2011200 |
868 | 536 | 16

DOI: https://doi.org/10.25100/cdea.v38i72.11200

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

587 | 247 | 148

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Pages : e2011195 |
1992 | 617 | 39 | 876

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel

Pages : 8-14 |
591 | 141 | 268

DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Pages : 117-129 |
904 | 103 | 340

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Pages : 75-84 |
523 | 102 | 243

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Pages : 81-95 |
460 | 100 | 131

DOI: https://doi.org/10.25100/cdea.v25i42.415

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio

Pages : 131-140 |
496 | 57 | 211

DOI: https://doi.org/10.25100/cdea.v27i46.87

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

653 | 243 | 22

DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland

Pages : 52-77 |
656 | 381 | 4

DOI: https://doi.org/10.25100/cdea.v35i64.7248

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