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Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado

Páges : e2211798 |
359 | 344 | 5

DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Páges : e2611221 |
639 | 224 | 15

DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías

Páges : 3-17 |
558 | 1 | 94

DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez

Páges : e2011200 |
694 | 297 | 6

DOI: https://doi.org/10.25100/cdea.v38i72.11200

Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría

Páges : e2013472 |
471 | 449 | 8

DOI: https://doi.org/10.25100/cdea.v40i79.13472

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

476 | 84 | 91

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Páges : e2011195 |
1742 | 385 | 27 | 499

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel

Páges : 8-14 |
492 | 55 | 145

DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Páges : 117-129 |
739 | 33 | 206

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Páges : 75-84 |
442 | 18 | 95

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Páges : 81-95 |
395 | 16 | 39

DOI: https://doi.org/10.25100/cdea.v25i42.415

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave

Páges : e2413227 |
382 | 299 | 8

DOI: https://doi.org/10.25100/cdea.v40i78.13227

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio

Páges : 131-140 |
385 | 14 | 90

DOI: https://doi.org/10.25100/cdea.v27i46.87

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

525 | 104 | 5

DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland

Páges : 52-77 |
539 | 229 | 2

DOI: https://doi.org/10.25100/cdea.v35i64.7248

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