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Satisfaction in Business Relationships Between Companies and Dark Side Behaviour: A Literature Review

Carlos Javier Ayala-Regalado

Pages : e2211798 |
373 | 354 | 5

DOI: https://doi.org/10.25100/cdea.v39i77.11798

Sustainability marketing strategies of companies in Mexico

Maria G. Morales-González, Jannett Ayup-González, Pilar A. Huerta-Zavala

Pages : e2611221 |
657 | 301 | 16

DOI: https://doi.org/10.25100/cdea.v38i72.11221

Correlational study of the factors that influence in the recommendation and loyalty of patients of aesthetic medicine Medellín Colombia, 2014

Diana Marcela Betancur, Katerine Montoya Castañeda, Juan Fernando Tavera-Mesías

Pages : 3-17 |
585 | 5 | 193

DOI: https://doi.org/10.25100/cdea.v33i58.4527

Tacit knowledge about internal marketing in health care institutions

Ma. Cruz Lozano Ramirez

Pages : e2011200 |
734 | 449 | 13

DOI: https://doi.org/10.25100/cdea.v38i72.11200

Systematic literature review on customer analytics capabilities

María Alejandra Maya-Restrepo, Jorge Iván Pérez-Rave, Favián González-Echavarría

Pages : e2013472 |
488 | 456 | 8

DOI: https://doi.org/10.25100/cdea.v40i79.13472

The role of social media in the creation of brand experiences

Mauricio Losada-Otálora, Iván D. Sánchez

508 | 209 | 134

DOI: https://doi.org/10.25100/cdea.v34i61.6332

Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia

William Rodrigo Avendaño Castro, Henry Orlando Luna Pereira, Gerson Rueda Vera

Pages : e2011195 |
1766 | 550 | 35 | 635

DOI: https://doi.org/10.25100/cdea.v37i71.11195

Marketing Strategies Used by Chilean Enterprises to Increase customer lifetime value

Pablo C. Farías Nazel

Pages : 8-14 |
517 | 94 | 233

DOI: https://doi.org/10.25100/cdea.v30i51.38

Auditory Stimuli in Neuro-marketing Practices; Case: Unicentro Shopping Mall in Cúcuta, Colombia

William R. Avendaño Castro, Luisa S. Paz Montes, Gerson Rueda Vera

Pages : 117-129 |
814 | 77 | 292

DOI: https://doi.org/10.25100/cdea.v31i53.22

Theoretical constructs to address, via research, problems among marketing, production, and logistics in colombian companies

Alexander Varon Sandoval

Pages : 75-84 |
455 | 89 | 198

DOI: https://doi.org/10.25100/cdea.v29i49.66

The Contribution of Enrique Luque to Marketing in Colombia

Claudia Gómez Ramírez

Pages : 81-95 |
414 | 86 | 100

DOI: https://doi.org/10.25100/cdea.v25i42.415

Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations

María Alejandra Maya Restrepo, Jorge Iván Pérez Rave

Pages : e2413227 |
402 | 311 | 8

DOI: https://doi.org/10.25100/cdea.v40i78.13227

The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá

Ricardo A. Vega Rodríguez, Sandra P Rojas Berrio

Pages : 131-140 |
424 | 36 | 180

DOI: https://doi.org/10.25100/cdea.v27i46.87

Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement

Francisca C. Encinas Orozco, Judith Cavazos Arroyo

556 | 199 | 16

DOI: https://doi.org/10.25100/cdea.v33i57.4464

SME Platforms as Business Models: A User-Centric Activity-System Approach

Manuela Gutierrez-Leefmans, Christopher Patrick Holland

Pages : 52-77 |
564 | 343 | 2

DOI: https://doi.org/10.25100/cdea.v35i64.7248

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